It seems clear that Niantic always had broader plans than simple casual gaming. The Google-supported startup title Pokémon GO of 2016 is widely viewed as an important factor in mainstream augmented reality technology. Now the company wants to go one step further and use its vast user base to create some big AR cards.
The plan was reimbursed this morning by Reuters, thanks to a conversation with Niantic CEO John Hanke. The manager told the service: "We want the players to build the playing field they want to play on," adding that the "World Building" would promote a "new kind of social activity".
It is planned to build a larger platform that can be used by third parties. It's a feature that is likely to grow in importance only as major mobile players like Apple and Google make developers develop AR apps through initiatives such as ARKit and ARCore.
Google, which has supported the company since its inception, reiterates its commitment to Augmented Reality this week on Google I / O with offers such as the upcoming navigation on Google Maps.