The New York Times said on Monday that because news agencies are trying to compete with large technology companies to attract readers’ attention and revenue, it will withdraw from its partnership with Apple News.
Starting Monday, Times articles will no longer appear with articles from other publications in select Apple News feeds available on Apple devices.
The Times was one of the first media organizations to quit Apple News. The Times has added new subscribers as its main business objective. The newspaper said that Apple has given it little in terms of direct relationship with readers and control of the business. It stated that it hopes to take readers directly to its website and mobile applications instead so that it can “fund high-quality journalism.”
“The core of the health model between The Times and the platform is the direct path that brings these readers back to our environment, where we can control the display of reports, relationships with readers, and the nature of business rules,” Levien, chief operating officer of Meredith Kopit, at Wrote in a memo to employees. “Our relationship with Apple News does not meet these parameters.”
An Apple spokesperson said that “The Times” only provides some stories for Apple News every day, and the company will continue to provide readers with reliable information from thousands of publishers.
He said: “We are also committed to supporting quality news through mature advertising, subscriptions and commercial business models.”
The relationship between journalism and Silicon Valley is very complicated. Companies like Google and Facebook By positioning its platform as one of the main ways people consume news, it reduces the sales of newspaper advertisements and media intermediaries.
However, when Apple created a news app in late 2015 and promised to work with publishers to help them build their business, many news executives were cautiously optimistic.
Unlike other technology companies, Apple does not compete with news sites for advertising costs. Apple has taken a reverse approach to how its Silicon Valley counterparts deal with headlines: it only allows mainstream news organizations in applications, and people, not algorithms, are headlines.
Apple actively promoted “Apple News” on the iPhone, which attracted The app has approximately 125 million readers per month, making the app one of the world’s most read news sources. However, the advertising in the application brings little revenue to news organizations. For all subscriptions sold in the app, Apple also cut by 30%.
Last year, Apple introduced a new way to make money for publishers: Apple News Plus, its subscription service within the news app, can access hundreds of publications at a price of $9.99 per month, these publications usually have digital Paid interface.
Apple told publishers that the service will provide customers with services they could not otherwise get. But many publications will lower their prices, and they will have to share half of Apple News Plus revenue with dozens of other news organizations. Apple itself bears the other half.
Despite this, many publishers have taken gambling actions, including The Wall Street Journal, Los Angeles Times and Condé Nast, the latter of which published The New Yorker, Vanity Fair and Wired. Data from Digiday, a digital media news site, shows that many months after its debut, many publishers feel overwhelmed by sales.
The executives of the Times adopted Apple News Plus and later reduced the number of articles provided to Apple News. Last year, in an interview with Reuters, Mark Thompson, the chief executive of the New York Times, warned other news organizations about the risks of working with Apple.
He said: “We are almost skeptical of the idea of making people used to find our news elsewhere.”
The Times said last month that its total number of subscribers has exceeded 6 million. Although the company is struggling to cope with the decline in advertising caused by the coronavirus pandemic, digital subscription revenue has been increasing.
The Times has long had a complicated relationship with large technology companies. It has already tried to work with Facebook, including a work called Instant Articles that was carried out a few years ago.
But the Times stopped producing instant articles for social networks in 2017, and said Not getting enough income. Now Facebook pays the Times to display its articles in the “news” tab of the Facebook application, which is the company’s latest initiative to cooperate with the news industry. Current affairs articles also appear in Google News, which draws readers to the publisher’s website, while Apple News usually keeps readers on Apple’s apps.
In a note to employees, Ms. Levien said that withdrawing from the partnership with Apple News would not have a “significant impact” on the Times’ business, and that the company would cooperate with Apple in other ways, including in apps, podcasts and On the hardware.