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New Samsung TVs with HDR10+ will adapt to ambient lighting



Samsung announced today that HDR10 + Adaptive is a new feature of the high dynamic range standard that will optimize the TV image quality based on the ambient brightness of the room. HDR content is usually designed to present the best results in a dark room with as little ambient light as possible, but the new feature promises to use the TV’s light sensor to react to the bright environment and adjust its image quality accordingly. Samsung said the feature will be launched globally through its “upcoming QLED TV products.”

HDR10+ is not the first HDR standard to introduce this feature. At last year̵

7;s CES, Dolby announced the launch of Dolby Vision IQ (Dolby Vision IQ), which is a new feature of its own HDR standard, which is also expected to optimize the HDR content of the viewing room. And it was very popular in the comments.

Samsung pointed out that HDR10 + Adaptive will be used in conjunction with Filmmaker Mode, which is a display setting launched last year that can turn off post-processing effects such as smooth motion to display content as accurately as possible.

Compared with Dolby Vision, the HDR10+ standard is not widely supported by TV manufacturers and streaming services. However, it has the support of Samsung and Amazon, the world’s largest TV manufacturers, through its Amazon Prime Video streaming service. This is no coincidence that two companies announced the standard three years ago. At the same time, TVs from manufacturers such as LG and Sony support Dolby Vision, and content that supports this standard can be found on streaming services such as Netflix and Disney Plus.

Samsung said that the upcoming QLED TV will support HDR10 + Adaptive, but it is not clear whether its existing TVs will be updated with new features.


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