Nostalgic sales and marketers know it. People like to fantasize about a past that they think is better than the past, and want to know how the past experience will affect their relatives. To take advantage of this, a genealogy tracking service called MyHeritage has launched a tool called AI called Deep Nostalgia, which can animate old photos of users’ family members (whether deceased or not).
Some users of the service have turned to Twitter to share animated images of their great-grandparents, resurrected and displayed various facial expressions. The style of each video is almost the same: the subject moves his gaze to the other side, then tilts his head slightly, as if trying to recall the answers to some questions, and then returns his gaze to the viewer. But then, the service has just started, and it may eventually become more flexible.
Check out this example on Twitter below:
Mainly advertising and fashion? ̵
MyHeritage requires users to provide a lot of data, which can later be used to try to sell to customers through paid services. There are reasonable concerns about using and protecting users’ DNA. Criticism also applies to other industry giants, such as Ancestry, 23andMe, and FamilyTreeDNA, all of which promise to provide a lot of information about your roots in exchange for your privacy. Then, store sensitive information such as user DNA in huge databases, which may be sold to medical technology companies…or may be hacked.