The company announced on the support page that Microsoft’s Cortana application for iOS and Android is about to close. This, at least within the scope of direct competition with Google Assistant or Amazon Alexa, has laid Cortana̵
The content of the announcement is as follows:
As Cortana continues to develop as a productivity assistant, we will soon discontinue support for the Cortana app on Android and iOS.
Starting March 31, 2021, the Cortana content you created (such as reminders and lists) will no longer work in the Cortana mobile app, but can still be accessed through Cortana in Windows. In addition, Cortana reminds, lists and tasks will be automatically synced to the Microsoft To Do application, which you can download to your phone for free.
After March 31, 2021, the Cortana mobile application on mobile phones will no longer be supported.
This is not surprising. Microsoft has begun to phase out Cortana in certain markets, and when Microsoft announced that many of Cortana’s consumer-centric skills would be cut off in a year or so, Microsoft’s writing seemed a foregone conclusion.
Support for third-party skills has ended, and the only smart speaker on the market that supports Cortana canceled functions related to the Microsoft Assistant earlier this month.
Microsoft announced changes to the mobile application as early as July.
However, this is not the end of Cortana. Microsoft just exited the field where Cortana failed to attract competitors such as Alexa, Siri and Google Assistant. But Cortana is still highly integrated with Microsoft 365 in several ways. To some extent, you can think of Cortana as a modern product that is smarter than Clippy.
A few years ago (actually not very long ago), the craze for smart assistants began to sweep consumer electronics products, and countless large companies tried to find their own assistants from Google to Amazon, LG, Samsung, Microsoft and Apple. .
Most of these are driven by smart speakers and certain functions on mobile devices, although the expansion of the smart home category has also played a role. However, all these smart assistant products cannot survive. Mergers are inevitable.
Among other things, this is because it is a heavy burden for many small technology companies to include support for all countless assistants in their hardware and software products. In the past few years, Google and Amazon have achieved a common dominance in this vast space, while Apple’s Siri has a narrower role on certain devices.
Just like Samsung’s Bixby (which still exists, but did not cause a sensation), Microsoft’s Cortana simply can’t compete with it.And at least on the surface, it’s too bad—it’s hard to root for someone who dared to name it after a character in a video game. Halo, after all.
Nowadays, Google Assistant and/or Amazon Alexa can be found in a large number of personal electronic products in some form. Although Apple’s Siri does not have the same impact in the entire ecosystem, it has a huge installation base in Apple’s own products, and usage statistics show that users rely heavily on assistants.
At the same time, you can still (at least for the foreseeable future) find Cortana in Microsoft Office and answer your basic queries like a chatbot.