Only a few weeks after Xbox announced the release details of its cheap next-generation console, it lowered the price of the Xbox Series S in Japan.
According to Famitsu, the price of the S series has been reduced by 3,000 yen (29 US dollars / 23 pounds) to 29,980 yen (excluding tax). Xbox Series X pricing (49,980 yen) in the region remains unchanged.
The price reduction was made in the announcement of the PlayStation 5 announcement last week, and the Series S price was 10,000 yen ($96/£75) cheaper than the PS5’s Digital Edition console, which retails for 39,980 yen ($385/303) GBP)
Xbox will conduct a live demonstration at a digital event at the Tokyo Game Show later today. Japan’s X and S series are scheduled to start tomorrow.
Xbox has made no secret of its intention to improve its position in the Japanese market. The X and S series launched worldwide in November are a big improvement over its last console, Xbox One, which only took a full year after Western Games. Arrived in the area. emission.
Xbox boss Phil Spencer said earlier this year that he believes the platform̵
Spencer has also stated many times that he wants to add a Japanese developer to the Xbox’s first-party studio lineup to create content that is more attractive to Japanese audiences.
In an interview with Jeux Video in July, Spencer said that the Xbox Japan team has been “very hard” to build relationships with developers in the region.
He said: “We know that gamers all over the world want some of the best creators in the world to provide great games, and we know that many of them are Japanese creators.”
“I am proud of the progress made in the past 4 or 5 years. At E3, we have been showing Japanese-made games very strongly on stage.
“We know that we are not a Japanese platform company. We know that we will have to work hard to rebuild trust with Japanese creators. We believe that this will happen over time and continue to listen to what they are looking for and to attract global What the audience needs.”
He added: “We know that ensuring that outstanding Japanese creators feel that Xbox is a platform on which they can succeed is critical to our strategy.”
According to data from market research firm IDC, Xbox One only accounts for 0.3% of global sales in the region. In Famitsu’s 2018 annual sales report, Xbox One sold only 15,339 units throughout the year (compared to 1.7 million units for PS4 and 3.5 million units for Switch).
Hideki Kamiya of PlatinumGames recently told VGC that he thinks Xbox can do more to promote the taste of Japanese game consoles.
He said: “If I were to share my innocent insights as a game player, I would say that since Xbox entered the Japanese market, it has always felt strange.” “It feels like it has never been grown like a Japanese.”