The company said on Monday that it will work with media industry organizations such as the European Publishers Council to lobby for this policy, which is now being considered by lawmakers around the world.
After this move Facebook (FB) Last week, people stopped searching for news on Australian platforms instead of paying publishers for their content. This decision caused strong global opposition and brought negative headlines to social media companies.
Christian Van Thillo, chairman of the European Publishers Council, said in a statement: “We welcome Microsoft to realize the value of our content to the core business of search engines and social networks.”
The Australian government is pushing for legislation that allows certain media to bargain with technology companies so that they can get paid for the news they produce. If the two parties cannot reach an agreement, the two parties will enter the arbitration.
The EU and the US are facing increasing pressure to adopt similar measures. The Canadian government has stated that it plans to enact legislation in the coming months.
Facebook strongly opposes Australian legislation. Last week, it took extraordinary steps to protest the policy by prohibiting users in the country from finding or sharing news about its services. At the same time, Google has gone from threatening to stop its search engine development to reaching deals with some of the country’s largest media organizations, including Rupert Murdoch’s News Corp.
Microsoft (Microsoft)Those who own the search engine Bing are taking another approach.It expressed its support for the legislation and promised to continue to provide services in Australia after its entry into force, thereby having the opportunity to steal market share from competitors Google (Gauge).
President Brad Smith said in a blog earlier this month: “This is an opportunity to combine a good business with a good career.”
The company said it would support similar measures in other countries, including the European Union, and EU policymakers are debating new laws to control the power of large technology companies.
The European Commissioner for technical and regulatory affairs, Margrethe Vestager, will discuss legislation with members of the European Parliament this week.
New European copyright laws require search engines and social media platforms to share revenue with publishers when displaying their content. But European publishers and Microsoft hope that leaders will enact “other regulatory measures” to ensure that publishers have influence in negotiations.
Some French publishers have signed contracts with Google, but there is no arbitration mechanism. They worry that the media “may not have the financial strength to negotiate fair and balanced agreements with these gatekeeper technology companies, otherwise they may threaten to withdraw from negotiations or withdraw from the market. Completely”, according to Monday’s press release.
Microsoft vice president Casper Klynge said in a statement: “Getting fresh, extensive and in-depth news coverage is critical to the success of our democratic country.”