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McDonald’s will resume McRib in December



When the fast food chain made its debut on the menu on December 2 for the first time in nearly a decade, it served fans’ favorite sandwiches at its 14,400 American restaurants.

In the past few years, McRib was only sold in certain places, which caused excitement and subsequent long queues-in this era of social isolation, this is not possible.
McRib will return on December 2.

McRib is described as “beautiful, full-bodied, tender and shamelessly delicious” and first appeared on the menu nearly 40 years ago. Sandwiches are boneless pork patties, shaped like ribs, stuffed with barbecue sauce. Prices vary by location.

McDonald’s (McDonald’s) sells McRib once a year for a limited time. According to Alexander Chernev, a marketing professor at Northwestern University’s Kellogg School of Business, seasonal foods are an important marketing tool in the food industry.
Chernev previously told CNN Business: “When you have these exclusive products that only appear in the short term, you will provide people with a reason to enter the store.” For example, Starbucks (SBUX) Customers are excited about pumpkin spice latte and festive red cups.
The Meribu news may have heralded the news earlier this week, when McDonald’s social media managers tweeted their frustrated lament over sandwich inquiries, triggering a viral conversation between brands. “It will always be’when will McDonald’s come back’, and never’how do you manage a McDonald’s account.'”
McDonald’s sales have been growing since the frustrating spring season began and the coronavirus began to spread in the United States. The company stated in a document submitted to regulators earlier this month that sales of U.S. stores that had been open for at least one year in the third quarter increased by 4.6% compared to the same period last year.
The sales growth of the dinner in the US market was mainly due to the “strong performance” at the dinner and new products and stunts including Travis Scott meals and spicy nuggets. This month, it hopes to replicate its success with J. Balvin meals and new McCafé baked goods.
McDonald’s (MCD) The third quarter results will be released on November 9.

–Danielle Wiener-Bronner of CNN Business contributed to this report


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