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McDonald’s joins the fierce fight for the supremacy of the chicken sandwich



After the fillet, the focus turned to the bread. Consider using 15 to 20 buns and rolls. More sandwiches were made and taste tested. Link said: “That’s tons of tons.”

In the end, McDonald’s decided to use potato rolls for one of the sandwiches for the first time. The rolls are coated with butter and cream and are distributed through a new heater installed in the restaurant.

Linda VanGosen, director of McDonald’s US menu strategy, said: “It’s sweet and buttery, and it’s a real complement to the deliciousness of chicken.”

Last but not least are two kimchi. Link smiled and said, “I learned a lot from pickles.” He explained that McDonald’s pickles pickled with wrinkles made the sandwiches crisper and more salty.

Instead of the cardboard boxes used in most McDonald’s sandwiches, the original crispy chicken sandwiches and spicy sandwiches will be packaged in aluminum foil bags.

By the end of 2019, the new chicken sandwich will be tested at restaurants in Houston and Knoxville, Tennessee. After successful testing, the sandwich is planned to be released last summer. However, as the coronavirus pandemic swept across the country, these plans were shelved, and franchisees focused on keeping doors open and employees safe.

Ms. VanGosen said: “Our focus must be on serving customers.” “This is not the right time to release.”

Mr. Link said that the sandwich is worth the wait.

“I am very passionate about chicken. From the South, I have eaten a lot of chicken.” He said. “I want a sandwich, and when I eat that sandwich, I want to take another bite.”


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