Sheraton Maui Resort & Spa announced Monday that it has partnered with Raw Elements USA to provide safe sunscreen throughout the resort with Puu Kekaa or Black Rock on Kaanapali Beach.
Sheraton Maui Resort & Spa announced Monday that it has partnered with Raw Elements USA to provide safe sunscreen throughout the resort, in front of Puu Kekaa or Black Rock, on Kaanapali Beach.
One week after the adoption of the Hawaii State Bill, a bill was passed banning the sale and distribution of sunscreens containing oxybenzone and octinoxate, which scientists considered harmful to coral reefs and marine life. When it is signed by Governor David Ige, the law would come into force in 2021
Hawaiian Airlines in April teamed up with Raw Elements to offer passengers on all flights from the US mainland to Hawaii samples of their sunscreen "Eco Formula" A video taken in 1965 entitled "Reef at Risk"  Sheraton said that Black Rock is one of Maui's top destinations for observing tropical marine life and vibrant coral reefs.
The resort is one of the many sustainability initiatives the resort has implemented at the facility level to educate guests on marine conservation and make green choices, "Sheraton said in a press release.
The Sheraton Maui Resort & Spa has also decided to voluntarily cancel disposable plastic straws in its various restaurants in August and has partnered with the Maui Ocean Center, which offers guests tips on reef etiquette and beach safety.
"As a resort destination We have a responsibility to our guests to provide opportunities to learn more about Hawaii's vibrant marine ecosystems and options for guests to make eco-conscious choices on their travels, "said Tetsuji Yamazaki, general manager for Sheraton Maui Resort & Spa, in a press release. "We are committed to promoting our efforts in the area of marine education and conservation continue and engage in dialogues with our guests about sustainability. Because of this, we've worked hard to implement initiatives such as eliminating disposable straws and provide daily, free educational talks with Maui's Ocean Center, and now, reef-Safe offers sunscreen to our guests. "