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Home / Business / Lululemon acquires interactive home fitness startup Mirror for $500 million

Lululemon acquires interactive home fitness startup Mirror for $500 million



Lululemon is famous for sportswear, but in areas where the pandemic is most affected, the gym is not an option, so it is looking for a way to exercise at home. The company has acquired home fitness startup Mirror for $500 million to “accelerate the growth of personalized home fitness.” Although Lululemon did not say how the technology will develop, it said that Mirror will operate as an independent company, and Brynn Putnam will remain as CEO.

No matter how long the stadium is closed, the sale of Mirror̵

7;s networked sports monitors can continue to increase the demand for clothing. Such as TechCrunch Observe that, despite this, this also provides Lululemon with a convenient opportunity to compete with Peloton, Tonal and other competitors that manufacture smart home fitness equipment. Don’t be surprised if Mirror accelerates the development of its signature product and makes it more widely available.


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