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Home / Technology / LG’s withdrawal from the smartphone market is not surprising – TechCrunch

LG’s withdrawal from the smartphone market is not surprising – TechCrunch



For those Following the development of space, LG will be remembered as a pioneer of smart phones. For ten and a half years, the company has been a major player in the Android category and has been the driving force for many innovations that have since become the standard.

Perhaps the most famous story is about LG Prada. The device was announced a month before the launch of the first iPhone, and it helped to open up the form factor of the touch screen, which has since defined almost all smartphones. At that time, the company publicly accused Apple of misappropriating its design, and pointed out: “We believe that the design was announced after Apple’s imitation of Prada’s mobile phone was announced at the iF Design Award and won the grand prize in September 2006.”

In July of this year, the company will stop selling phones that exceed the remaining amount of its existing inventory.

LG continues to promote development, albeit with mixed results. In the end, the company was unable to keep up. The South Korean electronics giant announced this week that it will move away from the “incredible competition”

; category and focus on its many other divisions.

For months, there have been rumors that the company is actively looking for buyers in the smartphone division, which is not surprising. In the end, no one seemed to raise it. In July of this year, the company will stop selling phones that exceed the remaining amount of its existing inventory.

In fact, the smartphone category is a competitive product. Frankly speaking, LG’s numbers have been firmly in the “other” category of global smartphone market share, and these numbers are dominated by companies such as Samsung, Apple, Huawei and Xiaomi. The other names below the top five are usually other Chinese manufacturers like Vivo.


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