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LG’s webOS 6.0 smart TV platform is designed for viewers to consume content today



Users familiar with webOS will immediately notice the attractive, redesigned home screen that has been redesigned to enhance usability to meet the needs of viewers’ changing content consumption habits. The new home screen provides faster access to the most commonly used applications and can receive recommendations based on user preferences and viewing history, simplifying the content discovery process. In order to display recommended content and related information at a glance, Xinjia will be displayed in full screen as the central hub for settings and a larger WebOS ecosystem.

In addition to the new advanced design, LG’s new Magic Remote provides simpler control when using voice recognition with LG ThinQ, Amazon Alexa or Google Assistant̵

7;s multiple AI products.* Magic Remote is easy to navigate, slick, easy to hold and use, and provides more user-friendly features, including fast connection between the TV and other devices and access to popular content providers such as Netflix, Amazon Prime Video, and Disney+ Hotkey.** Magic Tap is a one-click Near Field Communication (NFC) function on Magic Remote, which provides almost instant access to various exciting viewing possibilities.Just touch a compatible NFC-enabled smartphone*** Viewers can share content on remote phones to LG TV and vice versa. Users can also view the content stored in these phones on LG TVs, while continuing to use their favorite smartphone applications and functions.

Using LG’s latest AI technology, TV voice control and Magic Remote, viewers can easily obtain the information they need by using voice. Magic Explorer is an enhanced version of LG Magic Link that can provide information related to the content displayed on the screen so that viewers can learn more about the actors and other content of interest in the movie and the program they are watching. Content-dependent functions can also provide a relaxed and friendly shopping experience for products that appear through selected broadcast channels and LG TV services (including live TV, gallery, settings, and TV guide) by changing the color of the cursor when Magic Explorer shares information.

In addition, the new “Next Picks” function can analyze the audience’s preferences to find more content that suits their tastes. Using viewing history data, Next Picks can recommend two live programs in broadcast or set-top box products, and a VOD title or application that viewers like most, thus saving viewers time and trouble.

“The latest version of our user-friendly open TV platform webOS 6.0 is the most significant update since we first introduced webOS in 2014.” Park Hyo Young-President of LG Home Entertainment Company. “With the new version of webOS, LG has demonstrated its commitment to providing services, products and technologies that meet the needs of our valued customers.”

Visit LG’s CES® Virtual showroom from 2021 January 11-14 You can experience the first LG latest TV equipped with webOS 6.0. Follow LG’s other CES announcements on social media using #LGCES2021 and #CES2021.

* Speech recognition application series: 2021 OLED, NanoCell, UHD smart TV and FHD TV with magic function. Hands-free application series: R1, Z1, M1, G1, NANO9Z, NANO9X, NANO99, NANO95.
** Hotkey selection varies by country/region.
***limited. Some functions may only be available on some smartphones.

About LG Electronics USA
LG Electronics America is headquartered in Englewood Cliffs, New Jersey, and is a subsidiary of LG Electronics in North America. LG Electronics is a global innovator worth $53 billion in technology and manufacturing.inside United StatesLG sells a variety of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and auto parts. The “Beauty of Life” marketing theme covers how LG is committed to people’s happiness by surpassing current and tomorrow’s expectations. LG is the 2020 Energy Star® Best partner of the year. www.LG.com.

SOURCE LG Electronics United States

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