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Home / Technology / LG’s smartphone sales are not high, but they will still be missed

LG’s smartphone sales are not high, but they will still be missed



If you are reading on your phone, LG may not have done so. The South Korean tech giant has been losing money and market share in its smartphone division for many years, so it was not surprising when it finally announced today’s cancellation of this plan. Shrugging may be forgiven.

However, LG is not only memorable a big battle. Its phones rarely become popular, let alone the polished products we recommend to its competitors. Nevertheless, LG did introduce some features and innovations. Without these features and innovations, the mobile phone world would get worse. For example, the company is the first company to install an ultra-wide camera on a mobile phone, and is the first to dominate the market today with a full-screen, buttonless smartphone design.

Especially in the United States, where Android competition is extremely low, the loss of LG will only further consolidate the high-end position of the Apple-Samsung duopoly. LG is the third largest mobile phone supplier in the United States, with approximately 1

0% market share, although most of them are mid-range prepaid devices sold through operator stores. LG may not be at the top of your smartphone shopping list, but if you live in the US, this list will become much more boring.

LG Velvet (dual screen protective case).
Photography: Sam Byford / The Verge

LG does claim to be a taste maker before smart phones. Its Chocolate and enV phones are stylish devices that help LG expand its brand awareness worldwide. But after the iPhone and Android changed everything, LG worked hard to adapt to this change. Here, I have to mention the original LG Prada, which has a capacitive touch screen and was technically announced before the iPhone, but its real legacy is that people have pointed this out in online reviews.

LG’s early Android phones did not impress people. For example, the Nitro HD in 2011 was the first compelling flagship device for a long time, but it was outdated, clumsy software and poor battery life made it troubled. Its successor, Optimus G, represents a certain degree of sophistication. By the time the G2 came out in 2012, LG’s new G series could be reliably replaced like Samsung or HTC. For example, G2 is one of the first flagship smartphones to try to reduce the size of the bezel, and LG’s use of on-screen buttons as a core part of its design is far ahead of most other products.

Around this time, LG found a new partner in Google and released two Nexus phones in succession. The 2012 Nexus 4 was built around the inner tank of the Optimus G. Despite the lack of LTE, short battery life and poor camera performance, it is still popular with fans. The following year’s Nexus 5, despite its poor camera performance and poor battery life, was more sought after. (The red version is really good, and the price of $349 is not affected at all.)

Modular LG G5.
Image courtesy of Amelia Holowaty Krales / The Verge

LG’s mobile division continues to evolve, launching respected phones like the G3 and G4, but it has never really challenged Samsung. The software is still a heavy customization of Android. LG continues to lag behind its peers in update speed, but the hardware is stable. At G5 in 2016, everything really began to fall apart. The phone was designed around a series of interchangeable modular accessories (called “Friends”), so it failed, and LG quickly pretended that it never happened. Just to say, if you buy a camera handle or DAC Hi-Fi audio accessory for the G5, you will not be able to become “friends” with the 2017 G6.

Unfortunately, LG focused on the G5 head, because the phone did introduce a new feature, the ultra-wide camera, which will become ubiquitous in the smartphone market in a few years. Ultrawides on smartphones allows people to capture photos that were previously limited to camera gearboxes. It’s hard to imagine buying a new phone today without a phone. But it took a long time for other phone manufacturers to figure out the utility. For example, Apple launched its first product in 2019.

The V20 was released in the same year as the G5 and has another unique feature that will be the hallmark of the company’s mobile phones for many years: the year Apple decided to abandon it, it was an honest god headphone jack. Not only any headphone jack, it also works with the built-in four-channel DAC to improve sound quality and attract audiophiles. Does this sell a lot of phones? Okay, no. But since then, it has become a hallmark of LG’s high-end equipment, disappointed by wired headset enthusiasts, because other phone manufacturers have followed Apple’s lead all the way.

LG G6.
Vjeran Pavic / The Verge Photography

The 2017 G6 put the G series back on track. This is the first mainstream smartphone to be released, and its aspect ratio is now higher, and more attention is paid to removing bezels than ever before. Of course, not many people noticed that Samsung followed suit, launching a similar but more stylish Galaxy S8 and its “Infinity Display”. Later that year, LG released the V30, which has a brand new (very beautiful) design, but when your most unique feature is your (and very beautiful) haptic system, it will always be a difficult one thing.

From now on, most of LG’s flagship phones are integrated. The G7 is a good fax machine for the iPhone X, and even won the iPhone X’s “Editor’s Choice” title. edge Edited by Dan Seifert. The V40 pioneered the three-camera setup that is common today. The G8X comes with a dual-screen protective case. In hindsight, Microsoft’s Surface Duo did not improve much after a year. However, all these phones looked basically the same, and at the time, their main functions were nothing more than heads.

Every good idea LG has is nothing as meaningless as the G8’s vein-sensing “hand ID” unlocking. Although the company announced a new software upgrade center to speed up Android updates, the company did not make any major announcements. Faced with Samsung’s unstoppable marketing machine, LG’s best attempt in brand identity is to add “ThinQ” to the name of each flagship phone.

LG Wing.
Chaim Gartenberg Photography/ The Verge

In the last year, LG’s mobile department did take action to solve its own problems. The “Explorer Project” aims to produce more innovative designs, such as beautiful but underpowered velvet and quirky dual-screen wings. At this year’s CES, the company announced plans to bring it to the market Rollable concept phone.

This will never happen, and it is hard to say that it is a huge loss for companies like Oppo and TCL to make up for this loss in their own version. However, in the context of the US phone market, there will be fewer and fewer choices, and the person who finally calculates the market share that LG has lost is unlikely to become a creative substitute.

LG’s phones rarely (if any) are the best-selling phones, but the company does have a significant impact on the entire smartphone field. With the demise of the mobile sector, the US market has become more homogeneous.


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