Today is the first day of the annual consumer electronics exhibition. Although 2021 is obviously an irregular year, this has not prevented Big Tech from regularly releasing new product updates. Including LG, at this time LG was known for providing OLED TVs and OLED panels with its own equipment to other companies.
For most buyers, LG’s update to the OLED product lineup this year will be trivial. The company touts brighter HDR on its high-end TVs, but most people will not splurge on these devices, so our main focus is on slightly expanded game features and response time improvements, as well as new or ostensibly improved AI -Driven image optimization. Usually, no one would think they came here too early when they bought LG OLED last year.
Then, the bigger story may be that OLED enters smaller and smaller screen sizes. Last year, LG introduced the first batch of 48-inch OLED TVs, a sharp drop from the previous 55-inch. But the company seems to become smaller and smaller at the end of 2021, and we may even see LG’s panels finally enter the desktop display field in the near future.
But before delving into it, let’s take a look at LG’s expectations for large OLED TVs in 2021.
LG 2021 OLED product lineup
To avoid confusion, we first clarify the naming convention here. In 2019, LG TV ranked ninth (C9, B9, etc.), and LG withdrew the iPhone in 2020 by going to BX or CX. Now, the company has solved the overflow problem and has been backtracking to 1.
As in 2020, the C series (LG C1) is essentially a flagship product. There are cheaper suits and more expensive suits, but in terms of price-feature ratio, C1 may be the most concerned suit.
Compared with C1, the high-end G1 has what LG said is the big story of this year’s OLED TV: higher HDR brightness. LG has designed a new “OLED evo” brand, which the company says has higher luminosity. Peak brightness is the only major picture quality assessment for similar non-OLED TVs to beat LG, but we don’t know how high the new brightness ceiling is or whether it matches the peak brightness of Samsung’s LED screens. Moreover, unless the reviewer has any indication, we may not know until the reviewer starts using the new product. Probably sometime in summer.
4K G1 will be available in 55, 65 and 77 inches, while C1 (also 4K) will add 48 and 83 inches. In addition, LG also offers 8K variants, and its C1 function is basically set to 77 and 88 inches. 8K TV is called Z1.
Finally, some of LG’s marketing materials refer to the B1 model. In recent years, the B series provides the same panel as the C series, and has most of the same functions, but the processor performance is weaker. This will affect the AI-based image quality features and the simplicity of the user interface. LG also mentioned the A1 model. We are not sure what this is, but it may be a cheaper entry-level alternative.
With the new PlayStation 5 and Xbox Series X consoles on the market (although it is still difficult to find inventory), gaming is clearly the focus of LG TV iteration. LG has added HDMI 2.1, 4K@120Hz and VRR (variable refresh rate) support to previous models, although VRR on LG TVs in 2020 has not yet been implemented. Therefore, the most important boxes have been ticked. This time, LG has introduced a “Game Optimization” menu on all its TVs, making it easier for you to access features such as VRR in one place. TVs also have multiple game mode profiles tailored to specific genres, such as first-person shooters or role-playing games, rather than a cookie-cutter approach.
In addition, LG claims that the new OLED will be the first TV with built-in Google Stadia game streaming service. Users only need the Stadia controller and subscribe to play games without connecting to the console. Nvidia’s competitive GeForce Now service will also be launched later in 2021.
LG has not announced the price or release date of these TVs, but it will certainly be implemented in the next few months.
The beginning of OLED computer monitor invasion
Larger and larger TVs often make headlines, but for OLED, getting smaller has proved to be a slower pace. So far, LG’s OLED panel manufacturing capabilities have focused on smartphone size or large living room TV size. In between, you have a smaller TV that is more suitable for a bedroom or office (or just for people with a smaller living room or who don’t want the TV to dominate) and a desktop computer monitor.
Even the best PC monitors are notorious… Frankly speaking, compared to many of the best TV or smartphone displays, they are very poor in terms of image quality in terms of contrast and many other indicators. Monitors usually emphasize response time at the expense of image quality, which makes sense in many use cases. In addition, it is difficult to pack thousands of local dimming areas into a 27-inch LCD display. Assuming that consumers are not too worried about the problem of image retention, then LG has the opportunity to use OLED to seize this field.
LG said at this year’s CES that it is ready to take this action. The company said it will launch its first 42-inch OLED screens later this year, but also said it will provide panels between 20 and 30 inches for itself and other companies that use its panels. small tools.
We are less than 30 inches, but LG did announce its first 31.5-inch OLED computer monitor-4K 32EP950 or “UltraFine OLED Pro”, which provides 99% DCI-P3 and Adobe RGB coverage. The ports will include one HDMI, two DisplayPort and three USBs, at least one of which is USB-C. There is currently no information on the price or release date (price is for sure), but things are evolving: Samsung is another major OLED panel manufacturer in the world, and it also plans to start launching similar-sized OLED displays.
LG also produces LED TVs
Although LG does produce non-OLED TVs, the company’s OLED product lineup receives the most attention every year. This is for good reason, because LG’s LED TVs usually do not need to be written. It’s not that they are bad; they just don’t do much work to differentiate themselves from similar TVs produced by other companies.
LG’s biggest non-OLED news this year is the launch of the new TV “QNED” series. They are fundamentally no different from other LCD TVs, but they have Mini LED backlights, just like the high-end LCD/LED TVs that Samsung and other companies competed this year. The “QNED” brand is just a marketing term because it shows that these TVs combine Mini LED technology with LG’s existing “Quantum NanoCell” label, which is meaningless compared to competitors.
The mini LED display has a backlight composed of multiple light spots, which can better help separate the dark and bright areas of the picture. Compared with the increasingly popular OLED alternatives, the disadvantages of LCD displays are well known. All the claims indicate that this improvement is obvious, but there is still no competition with OLED, which can isolate black or bright white by pixel.
LG will also release a moderately updated version of its low-end NanoCell branded LED TVs this year, but compared with many similar TVs from other companies, LG is still not much different. Like the above models, the NanoCell TV will have a new Game Optimizer function.
LG’s listing image