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LG licenses its webOS software to other TV brands



LG announced tonight that the company’s webOS smart TV platform will soon be found on TVs of other brands. RCA, Ayonz and Konka are some of the companies that have signed up. LG said in a press release: “This has the potential to reshape the TV business of technology and content providers, while significantly increasing LG’s visibility and visibility in the global home entertainment market.”

Before this, LG showed a completely revised version of webOS at CES in January. On LG’s 2021 TV, the “blade” interface that slides up has been completely abandoned, and it has switched to a more traditional scrolling home screen. LG’s existing TV customers have different opinions on me; some people like the new look because it is similar to a streaming device and looks easier to use. Others who have begun to appreciate the more colorful and interesting webOS hope that LG will keep webOS 6 in the TV from 2020 or earlier. Before the evaluation, I need more time to use the software.

However, redesign is not something that authorized webOS TV buyers must consider-at least not yet. LG told me that the “supported by webOS TV”

; platform is based on webOS 5.0. Therefore, it looks the same as LG TVs of the past few years.

In licensing its platforms to other TV brands, LG followed in the footsteps of Roku and Amazon. Both companies have cooperated with third parties to release Roku TV and Fire TV Edition TV respectively. LG said its partners will get rid of the deal:

The licensee of webOS TV has obtained familiar, well-received UX design and a rich library of functions, such as voice search and control, integrated AI algorithms and convenient connectivity, which have won praise from the webOS industry and consumers . With LG webOS TV, partners can also get a variety of content options, including access to global streaming service applications such as Netflix, YouTube, Amazon Prime Video and sports streaming service DAZN, as well as the company’s free premium content streaming service LG Channels . Compatible TV models also include a dedicated Magic Motion remote control.

LG has found many partners for TVs “supported by webOS”.
Picture: LG

What’s in LG? The company will control the TV software experience on more devices and get more advertising revenue. Extending webOS to more TVs will make the advertising sponsored LG Channels stand out. This approach also provides LG with more user data to improve webOS, which in turn will benefit the company’s own TV product line.


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