LG Display continues to reimagine the future trend of screens at CES 2021 with new transparent TVs. The panel is a 55-inch OLED, but its transparent design allows you to see through it even if you open it and display the image.
LG Display said that the screen can achieve 40% transparency, which is an improvement on the past transparent LCD, which the company claims only achieves 10% transparency.
LG envisions the screen at the foot of the bed, which can be partially or fully lifted to display information or video while retaining the view on the other side of the screen. The panel is now designed with a built-in speaker in the form of LG Display’s Cinematic Sound OLED (CSO) technology, which uses screen vibration to generate audio. This is the same audio system found in another LG OLED prototype announced at CES this year, which is a bendable gaming display that can change from flat to curved.
LG stated that if you want to place the transparent OLED kit elsewhere (if you can actually buy it, but you can’t buy it now), you can also move it at home.
The company sees it as a smart home device, and one day it can be used in public places such as restaurants and public transportation.
“Transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from shops, shopping malls, building interiors to self-driving cars, subways and airplanes,” LG Jong-Sun Park , LG Display’s senior vice president and head of commercial operations said in a statement. “It will grow into a next-generation display that can change the existing display paradigm.”
This is not the first transparent display at CES. We have seen Samsung’s transparent OLED screen before, and Panasonic showed off a prototype transparent display in 2016 (although it is only HD). And it’s not even LG’s first transparent OLED — the company announced last month that it will start developing transparent OLED sliding doors for office buildings and commercial spaces. LG also created a 77-inch curved transparent OLED as early as 2017, which can be imagined for use in signs or advertisements.
But this is LG Display’s first such screen. Strictly speaking, it is actually a TV that can be used in someone’s home, not just the kind seen in shopping malls or other commercial venues in the future. TV.
This is just one of the many products in LG Display’s experimental prototypes, some of which are indeed available. The company caused a sensation at past CES shows through various iterations of its rollable OLED technology, and commercial TVs using this technology were finally launched in South Korea in October last year, priced as high as $87,000.
Unfortunately, there is no indication that LG’s new transparent OLED TV will become a real product at some point in the future, or how much it will cost if it does so.