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Kylie Jenner’s cosmetics deal brings promise and risk to Coty



In the deal to acquire one of the hottest new names in cosmetics, the directors of the troubled beauty giant Coty Inc. have some unconventional concerns.

If the CEO decides to have another child, will sales fall? Can the 22-year-old social media star reliably get out of trouble? What role will her mother play?

Last year, Coty was planning a plan to acquire a controlling stake in this cosmetics startup for US$600 million. This cosmetics startup is run by the star Kylie Jenner who “maintains close contact with the Kardashians” (Kylie Jenner) founded. factor.

Director Coty finally decided that Kylie Cosmetics’ targets (annual revenue of $200 million, fewer than 12 employees, and almost no advertising expenditures) exceeded their worries. Ms. Jenner’s mother, Kris Jenner, is also very persuasive, who helped set up the company and led negotiations in 201

5.

One year after the closing of the transaction, Kylie Cosmetics both strengthened its new parent company and brought some blows to it-although the company did not initially expect it.


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