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Japan’s Supreme Court finalizes Nintendo’s victory over MariCar



The last shell was cast in the long legal battle, and it was blue.

On December 25, Judge Kawayuki Kizawa of the Supreme Court of Japan dismissed Mari Mobility Development Inc.’s appeal, which involved the popular tourist attraction once known as MariCar. As a result, their three-year legal battle with Nintendo ended in support for the video game giant.

The reason for the lawsuit may be obvious, and the backstory is not even known, such as This service enables people to drive karts on the streets of Tokyo and Osaka, which is just a few letters from the popular racing game series Mario Kart. To make matters worse, MariCar once allowed customers to wear Nintendo-themed clothing while driving a game-like experience.

In 2017, Nintendo filed a lawsuit against MariCar for the first time, on the grounds that it was worried that an accident during the go-kart tour might damage the Mario Kart brand. In fact, since the lawsuit was filed, cyclists and buildings have been knocked down by karts in different incidents.

By September 2018, the Tokyo District Court ruled that Nintendo won the case and ordered MariCar to stop renting Nintendo-themed clothing and compensate 10 million yen (US$97,000). However, they were allowed to keep their names and keep their distance from the game, putting the English and Japanese words “not related to Nintendo” on their carts.

Both companies were dissatisfied with the results and appealed, and In January 2020, the Intellectual Property High Court also supported Nintendo, increased its compensation to 50 million yen (US$483,000), and ordered the termination of the name “MariCar”.

The company has since changed its name to “Street Karting”, which is quite attractive, but the damage is now a foregone conclusion. With COVID-19 quickly shutting out tourists who constitute core customers, the situation seems dim.

▼Street karting is especially suitable for tourists from other countries.

I tried crowdfunding this summer, but it probably failed because their “MariCar” brand awareness disappeared.

Netizens in Japan regarded it as an open case from the beginning, but most of them were surprised that this situation continued, but the vast majority agreed with the verdict.

“This is the way of development.”
“Is this not resolved yet?”
“Think about it, I haven’t seen any karts around Tokyo since Corona. But now we have to deal with the people at Uber Eats.”
“Sorry, but I have no sympathy for MariCar. Do the right thing or be overwhelmed.”
“Even without litigation, I don’t think COVID-19 is immune.”
“Finally, some good news!”
“They chose the wrong company to mess up.”
“Anyone who missed it can still check out the USJ ride.”

“Okay, now let’s talk about how Mario became Mickey’s liar. Take a look at the pants and gloves, and listen to the two of them talking. Come on, people!”

Hmm…I never really noticed it before, but there are many similarities between Mario and Mickey. They all have five-letter names, start with “M”, and their jaws are very similar. Of course, he didn’t look like that, but as time passed, he certainly seemed to become more and more popular with Mickey fans.

▼Look, I’m just asking questions here….

In any case, for the time being, Street Kart’s website is still in operation, which means that they may still try to make it stronger and regain its past success. However, with the Nintendo problem finally resolved, their future now seems to depend mainly on the global pandemic.

Source: NHK News, Hachima Kiko, Street Kart, Mari Mobility Inc
Photo: ©SoraNews24
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