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Home / Technology / Is iPhone 12 popular?Apple may provide the first hint this week

Is iPhone 12 popular?Apple may provide the first hint this week



Apple iPhone 12 Pro

Apple’s iPhone 12 received positive reviews before its release last week.

James Martin/CNET

Apple’s iPhone 12 has won praise for its new design, enhanced screen and better camera. Now, what we need to understand is whether this is enough to sell phones that start at $799 during the global pandemic and economic disaster.

According to a survey released by Yahoo Finance, Apple will announce its fourth-quarter results on Thursday. On average, Wall Street analysts expect its profit per share of 71 cents and sales of approximately US$64.2 billion. This is lower than its 76 cents per share a year ago, which may be partly due to the delay in the release of the iPhone 12. The phone landed on store shelves on October 23, and the window of only a few weeks before Apple released the three-month report ended in late September.

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What this means to most of us, regardless of what Apple reports have achieved during the stable sales period from July to September (before the iPhone launch), investors will look for any verbal hints to indicate the previous few days. Happening. Sales actually went.

Crucially, it has won praise. Critics like Patrick Holland of CNET called the iPhone 12 “one of the highest-rated phones of all time.” Well-known TF International Securities analyst Ming-Chi Kuo estimates that the number of pre-orders is higher than last year’s model. 2 times higher.

Any report from Apple may be regarded as the leader of the entire technology industry. As COVID-19 anxiety spreads in warehouses, transportation slows down and people are unemployed, the industry has been struggling to maintain stability in sales and manufacturing. Since the virus was first discovered at the end of last year, nearly 44 million people have been infected with the virus, and 1.1 million people have died. Efforts to contain the pandemic through distancing from society, isolation and other health measures have helped trigger an economic crisis that has left millions of people around the world unemployed.

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The key selling point of the new iPhone 12 is its 5G wireless connection.

Screenshot/Apple

Now, as the holidays approach, families are not only weighing whether they can safely get together to celebrate. When economists warn that there will be more economic roller coasters in the future, they also worry about their budgets.

All of this makes it a difficult proposition to sell new products, especially the new iPhone with a high entry price. Apple is not alone. Samsung released its $999 Galaxy Note 20 5G in August, and Sony and Microsoft will start selling their new PlayStation 5 and Xbox Series X video game consoles, each with a price of up to $499.

However, as far as Apple is concerned, analysts are still talking about the holiday shopping season, because this year may be the main shopping season for the iPhone.

Wedbush analyst Daniel Ives (Daniel Ives) wrote in a letter to investors on Tuesday: “We believe this will bring an unprecedented upgrade cycle for Cook.”

Looking for clues

As iPhone 12 sales are excluded from Apple’s financial report on Thursday, industry observers may be even more informed when CEO Tim Cook discusses the company’s performance with analysts on an after-hours conference call. Listen carefully to the CEO. Although as one of Apple’s chief secret custodians, he is known for keeping information up close, but he and his deputy sometimes release news.

During the July conference call, Apple executives took the unusual step of confirming plans to launch the new iPhone in the fall and warning that it would befew weeksCompared with last year’s release.

Apple was also one of the first companies to warn of the impact of the coronavirus on its business. It told investors about the slowdown in sales and manufacturing in China in February, just a month before the World Health Organization announced the coronavirus pandemic and the United States began lockdown.

iPhone 12 Pro

Analysts predict that despite the pandemic, iPhone 12 will still start the “super cycle” of upgrades.

Patrick Holland/CNET

On Thursday, it was a safe bet, as cases worldwide are increasing and doctors warn of severe winters, he may answer more questions about the possible impact of the coronavirus.

The question now facing Wall Street is whether people will reach out and buy iPads and iPhones to help them through the long coming months.

In any case, the good news is that analysts generally believe that as many as half of the iPhones used worldwide have been in use for three years or more, and this is likely to be replaced by one of Apple’s four models. . iPhone 12 model. There are two models, namely the $799 iPhone 12 and the $999 iPhone 12 Pro, and the entry-level price is $699. iPhone 12 mini And top-of-the-line $1,099 iPhone 12 Pro Max Sales will start next month.

Loup Ventures analyst Gene Munster said in a blog earlier this month: “5G speed is only one factor that determines consumer upgrades.” “The age of mobile phones is another factor, and iPhone users have always insisted on using them. Equipment for longer time.”


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