I almost want to write this book. After all, since 2015, I have been discussing the nature of 5G that may change the rules of the game, when I first wrote about Verizon’s intention to conduct field tests on ultra-high-speed cellular technology. But the fact is that the initial deployment does not represent a significant increase in speed, and your first experience using 5G may cause a shrug.
On the other hand, regardless of where you are or whether you are near the correct cell phone tower, MagSafe can provide some obvious benefits. The charging speed of the MagSafe connection is faster than that of the previous iPhone, which is comparable to the fast charging that Android phones have long enjoyed. And, it sounds stupid, it’s cool to watch the phone click into place and visually confirm that you haven’t messed up the placement of the device.
IDC analyst Ramon Llamas said: “There is no doubt that the best position is.”
MagSafe has exciting long-term potential. From Motorola’s Moto Mods to the Essential Phone PH-1’s modular camera, the magnetic pin on the back of the phone has once again stimulated other attempts to promote the accessory ecosystem. None of these companies have moved enough phones—especially the complete failure of Essential—aroused the interest of many accessory manufacturers to really take risks. Most of the time, we will get additional battery packs.
Apple’s scale changed everything.
Pave the way
Apple’s huge influence-Strategy Analytics estimates that 180 million products will be sold next year-means a potentially huge market for those who wish to make MagSafe accessories. For those who are looking for accessories beyond basic wireless charging stations, the opportunities are particularly abundant. Think about game controllers, camera handles, selfie sticks, and wireless rechargeable battery packs. They may change the way we hold or interact with the iPhone.
Deniz Teoman, Apple’s vice president of hardware systems engineering, said in an Apple presentation on Tuesday: “We can’t wait to see others use MagSafe’s innovative ways to create a strong and expanding ecosystem.”
That is not an exaggeration. From mobile payments to wireless charging, Apple can popularize and legalize technological trends. Where Motorola and Essential cannot reach, Apple can promote the concept of magnetic attachments.
According to Patent Apple, Apple itself has applied for a patent for a foldable protective case that has an additional power source and can charge AirPods. Although these patents do not always produce products in the real world, they indicate the company’s future development direction.
At the same time, mobile phone accessory manufacturer Belkin has launched two MagSafe accessories, which is a charging station that can handle mobile phones and mobile phones. iPhone 12, Apple Watch and Apple Airpods, and more traditional car holders. Belkin senior vice president Steve Malony (Steve Malony) said that compared with the future accessories on the roadmap, the initial product is more like bread and butter.
He laughed and said: “Some of the ideas we see are crazy on our desks.” “It will be fun to accept these ideas and put them into practice.”
MagSafe feels like the spiritual successor to Google Project Ara. Project Ara is a modular phone that uses magnets to fix smaller components to the phone, allowing you to assemble it like you would assemble things in Lego blocks.
Modular is advertised as a potential breakthrough innovation in smartphones. LG tried to use its G5 phone, which allows you to replace the bottom of the device with different accessories, such as handles and high-fidelity speakers. The trend disappeared as soon as the trend rose. Google suspended the project and then quietly cancelled it. The G5 failed, so much so that LG launched a more traditional phone next year.
Techsponential analyst Avi Greengart said: “The bigger problem is that a fully modular design is more attractive to engineers than to consumers.” “Smartphones are highly developed products, and people buy affordable ones. , The best mobile phone that can meet their current needs, not the platform that was later patched.”
Moto Mods represents a simplified version of the modular concept, providing a complete phone with different backs that you can swap in and out. The concept makes Motorola’s Moto Z3 the first 5G phone on the Verizon network, thanks to the 5G Mod on the back of the device. But even then, a Mod-free phone feels like half of the device, and the head is the core of the phone.
Apple has further improved it, providing a complete mobile phone in the iPhone 12, but you can choose a magnetic accessory.
Greengart said: “The simplicity of MagSafe is excellent.”
Malony called the emergence of MagSafe a “transitional period” for the accessories market, and he hopes that a series of different accessories will appear in the industry.
He said: “Such things changed the game.”