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Instagram accidentally hides likes for some users



“We are always testing a new experience to hide favorite posts.” Facebook (FB)Google, which owns Instagram, told CNN Business. “Today, we inadvertently added more people for testing. This is a mistake-we are solving this problem and will restore the count to these people as soon as possible.”

Several users reported that they saw their profile changes on Tuesday, and the number of likes was replaced with “and others.”

Instagram has been conducting limited testing of this change over the years-in 2019, the company said it will start removing likes from a limited number of accounts in Canada. Instagram has not yet provided a timetable, and it is expected when it will spread widely.

Instagram said at the time that although followers cannot see the total number of likes received, the owner of the account can still see it. Users can click to see the full list of accounts that like the post, but they cannot see a number to highlight how many people like it.

Instagram formulated this move to help ease the pressure of accumulating likes on the platform. Likes shown as likes on Instagram are often used as a measure of popularity.

-Kaya Yurieff of CNN Business contributed to this report.


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