Reuters New Delhi-Indian technology and entertainment company is looking to take advantage of the sudden opportunity brought by the government’s ban on Chinese-owned apps (including the popular TikTok), where one of the competitor’s video apps says it has increased by 2200 within 48 hours Million users.
India banned this week including TikTok and Tencent (0700.HK) WeChat, the country’s technology minister called it a “digital strike” against China.
The move came after a conflict between India and China at the disputed Himalayan border site, which resulted in the death of 20 Indian soldiers.
TikTok has 200 million Indian users. It has a simple user interface, background music options and various special effects. It is an emerging force in the country̵
The company’s founder Mayank Bhangadia told Reuters that Roposo is an Indian video-sharing social media application that has been around since 2014. Similar to TikTok, its user base surged 2200 within two days after India banned Chinese apps Million.
Bengadia said: “In the past few days, I have slept a total of five hours, which is the same for our entire team.” “The workload is heavy, we are just making sure the experience is as smooth as possible.”
Roposo has more than 80 million downloads on Google’s Android, and Bhangadia expects to reach 100 million in just a few days. Before the ban was implemented, Roposo was installed on Android devices at about 50 million, accounting for most of the nearly 500 million smartphones in India.
Bhangadia said that the company is headquartered in the Bangalore Technology Center in southern India and currently has only 200 employees, but plans to employ up to 10,000 employees in the next two years and may launch the application globally.
Other local TikTok alternatives such as Chingari and Mitron are also favored by users, and many social media have responded to Prime Minister Narendra Modi’s call for “Independence of India.”
The federal government’s citizen participation website MyGov created its account on Roposo last month.
A government minister said: “We have to create our own ecosystem, and every country does it. This is our atma-nirbhar plan.”
New players have also joined the competition. Zee Entertainment Enterprises, headquartered in Mumbai (ZEE.NSRajneel Kumar, the product leader of the digital division Zee5, said it will launch an ad-supported short video platform called HiPi within the next two months.
He hopes that former TikTok users can “find a place in Hipi so they can continue to enjoy the content they like.”
Reporting by Sankalp Phartiyal; other reports by Sanjeev Miglani; editing by Simon Cameron-Moore