Hyundai Motor has not only noticed great interest in its new all-electric Ioniq 5 model (23,760 units can be ordered within 24 hours) in South Korea, which will enter the market within a few months.
In Europe, the launch of Ioniq 5 has also achieved great success, far exceeding the launch of the new Tucson SUV that is popular in 2020.
Hyundai Motor reported that during the unveiling ceremony from February 23 to February 26, the number of customer inquiries in Europe reached 236,000. There may be thousands of people looking for their new all-electric car, and Ioniq 5 is also on their shortlist.
“After the world premiere of Hyundai IONIQ 5, among all the new cars launched by the brand, European customers have the most inquiries.”;
“IONIQ 5 made its debut through a virtual world premiere, which quickly aroused high website visits and social media engagement among European consumers, which is more than Hyundai Motor’s previous record for such events, including the launch of Very popular all-around, a new Tucson SUV will be launched in 2020.”
In terms of pre-orders, the limited edition IONIQ 5 Project 45 (only available for 3,000 units) was overbooked within 24 hours after the reservation started, almost tripled. In our opinion, the release version alone is close to 9,000 pre-orders.
This is really amazing, Hyundai seems to meet customer demand for all-electric vehicles.
Now, we will wait and see if the company can produce enough Ioniq 5 to meet demand.Especially in Europe, customer deliveries will Second quarter of 2021.
Andreas-Christoph Hofmann, Vice President of Marketing and Products of Hyundai Motor Europe, said:
“IONIQ 5 has aroused great interest, which highlights Hyundai’s advantages in zero-emission transportation. With its ultra-fast charging, long-distance and customizable interior space, IONIQ 5 has become a game changer that changes industry standards – These outstanding features immediately proved attractive to a large number of European customers.”