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How Coco Chanel changed the course of women’s fashion



Author Marianna Cerini

Chanel (Gabrielle “Coco” Chanel) is one of the most influential women’s wear designers in the 20th century. She is a trained milliner. She surpassed hats and became a rebel and trailblazer in the fashion industry. She created a new style of clothing. By providing them with sailor shirts and wide-leg pants, they got rid of tight chests. Clothing and lace decoration.

She once said: “Nothing is more beautiful than a free body.” Her designs live on these words: Chanel’s silhouette is smooth and hermaphrodite, her design is loose, and-just her iconic black little In terms of dress or LBD̵

1;democracy. She hopes that women can move and breathe their clothes like men wear. In many ways, her work is a form of female liberation.

Chanel (Chanel) passed away 50 years, at the age of 87. In addition to revolutionizing our way of dressing, she has also helped to form new possible ideals for fashion brands: an all-encompassing force that can affect every aspect of women’s lives, from formal wear to vacation wardrobes and evening wear.

Chanel captured her vision in “Cocoism”, just like the sour precursor of the inspirational quote that is everywhere today-“A woman who doesn’t wear perfume has no future”, or “If you are sad, increase lipstick and attack . ”

Designers once said eight important style innovations: “I don’t do fashion, I do fashion.”

Women’s trousers

Chanel did not invent women’s pants-they were already in the closet when women began to work traditionally performed by men during World War I. But she undeniably popularized them as a kind of popular clothing.

The designer likes to wear pants by himself (she often borrows pants from male lovers). As early as 1918, he started wearing flowing “beach pajamas” when he was on vacation on the French Riviera. She drew inspiration from the straight and wide cuts of sailor trousers and provided them with a loose and comfortable shape. She matched them with oversized shirts or sleeveless tops.

Due to the connection between pajamas and the bedroom, the clothing was considered a fashionable clothing at the time, but by the mid-1920s, it had become a must-have item among wealthy ladies and a regular product of Chanel.

Sailing suit

Chanel turned stripes into fashion.

Chanel turned stripes into fashion. credit: Wikimedia Commons

Since the 19th century, French sailors and fishermen have been sporting Brittany tops-striped sweaters made of tightly woven wool to protect them from the elements. Chanel turned them into fashion.

In the 1910s, striped sketches appeared in her boutique in the social resort of Deauville, Normandy. She reworked them on the jersey, provided them with patch pockets, and matched them with thick belts. The nautical appearance is casual, and not as serious as BelleÉpoque’s rigid aesthetics, and soon became a favorite among fashionable women on and off the beach.

Soon, Brittany stripes can be found on the pages of British and American fashion magazines. Even today, you may have something in your closet.

Clothing accessories

In Paris Fashion Week in January 1990, Chanel (Claudia Schiffer) wore gold earrings and walked the show at the Chanel (Chanel) haute couture fashion show.

In Paris Fashion Week in January 1990, Chanel (Claudia Schiffer) wore gold earrings and walked the show at the Chanel (Chanel) haute couture fashion show. credit: Victor Virgle/Gamma-Rapho/Getty Images

Nowadays, the popular practice is to confuse high and low. But when Chanel introduced costume jewelry into its collection, it was considered radical, turning cheap and tacky into a symbol of modern style (although her early rival Paul Poiret should Considered to be a trend-setting person).

Chanel once declared: “Women should combine fakes with real.” “The purpose of jewelry is not to make a woman look rich, but to decorate her; it’s not the same thing.”

In the early 1930s, she collaborated with the Italian jeweler Duke Fulco de Verdura (Duke Fulco de Verdura) to create the iconic Maltese cross cuffs with colorful semi-precious stones. By the end of that decade, she released a characteristic necklace made of draped and delicate necklaces, intertwined with artificial pearls and sparkling gems. Then came more layers of fake pearl strings-which Chanel proudly wears-and the trend was born.

Little black dress

French fashion model Bettina Graziani wore a black dress by Coco Chanel in July 1967.

In July 1967, French fashion model Bettina Graziani wore a black dress by Coco Chanel. credit: Reg Lancaster/Daily Express/Hulton Archive/Getty Images

In 1926, Vogue published a sketch of a simple calf black dress made of crepe de Chine. It is characterized by long and narrow sleeves and a low waist, accompanied by a string of pearls. The magazine described it as “Chanel’s Ford”, referring to the Model T that was very popular at the time. In other words, this is a very simple piece of clothing that any shopper can buy-“This is a taste of uniform for all women”, as stated in the publication.

The band is called “Little Black Dresses” and the rest is history. During the Great Depression, LBD became the first choice for a whole generation of female consumers. In the following decades, LBD became an indispensable part of female wardrobes. Countless iterations and imitations followed, but the understated elegance of the original Chanel number is still unparalleled.

Chanel suit

In January 1963, Coco Chanel was held in Paris, France.

In January 1963, Coco Chanel was held in Paris, France. credit: Michael Hardy/Daily Express/Houston Archives/Getty Images

Chanel’s suit changed the rules of the game-not only for fashion, but also for the liberation of women’s clothing.

Coco Chanel launched the first two-piece suit in the 1920s, inspired by menswear and sportswear, as well as the suits of his lover, the Duke of Westminster. Chanel was keen to free women from the shackles of tight corsets and long skirts of previous decades, and carefully crafted a slim skirt and collarless jacket made of tweed, which was considered obviously unattractive at the time.

This suit is modern, with a slightly masculine tailoring. It is an ideal choice for women to set foot in business for the first time after the war. It has been very popular over the years, including all of Chanel’s collection, including the collection of Karl Lagerfeld.

From Audrey Hepburn and Grace Kelly to Brigitte Bardot and Princess Diana, some of the most influential women of all time also wear Chanel suit.

Chanel No. 5

Close up of a model holding a bottle of Chanel No. 5 perfume.

Close up of a model holding a bottle of Chanel No. 5 perfume. credit: Fotiades/Condé Nast Collection/Getty Images

Chanel launched the No. 5 perfume of the same name in 1921. In this year, the legend continued. She challenged the French-Russian perfumer Ernest Beaux to create a fragrance that would make the wearer “smelt like a woman, not like Rose. “The result is a mixture of 80 natural and synthetic ingredients. Beaux showed her a series of perfume samples for you to choose from.

She chose fifth place. This mixture subverts the concept of perfume and uses it as a symbol of higher social class. On the contrary, people admire the idea that women can be many things: natural and artificial, provocative and pure.

Chanel later said: “That’s what I have been waiting for.” “There is no other perfume. A woman’s perfume, with a woman’s fragrance.”

This is also one of the largest and most successful brand promotion activities in fashion history. Chanel (Chanel) by prominently marking his name on each bottle of perfume and perfume advertisement, it is always associated with the identity of the house.

Jersey dress

The designer wears casual but chic clothes.

The designer wears casual but chic clothes. credit: Hulton Deutsch / Corbis / Getty Images

Chanel likes jerseys. This fabric is particularly prominent in her sportswear style works, which shocked the customers who used satin and silk.

At the time, this was an unusual choice: Until then, Jersey was mostly used for men’s underwear.

However, it is easy to use and comfortable, encapsulating everything the designer wants to create for their clients. Importantly, it is also relatively cheap for Chanel, who was once an entrepreneur, and helped reduce costs when she built herself and her brand.

She is the first designer to promote jerseys to women’s fashion, using skirts, skirts, sweaters, etc. made of this material. This is the tradition of Lagerfeld as a creative director for decades after his death.

2.55 bags

Fashion and lifestyle blogger May Berthelot sports a Chanel 2.55 handbag in Paris, France.

Fashion and lifestyle blogger May Berthelot sports a Chanel 2.55 handbag in Paris, France. credit: Edward Berthelot / French Select / Getty Images

The 2.55 is one of the most iconic Chanel bags ever. It was launched in February 1955 (hence the name) and overturned all the rules. This is the first ladies’ luxury bag with shoulder straps-early clutches, including Chanel’s clutches, need to be carried by hand.

Breakthrough modifications have provided women with new freedom and changed the way women’s leather bags are designed. Critics think that 2.55 is not worthwhile, but shoppers like its practicality. The actual method must be: the chain strap can be doubled and swing from one shoulder, the outer flap pocket is designed to store cash, and the central pocket shape is perfect for lipstick.

2.55 also introduces two Chanel logos: the lining uses deep fuchsia, and the diamond stitching is inspired by the jackets worn by men in the competition.

Above: Coco Chanel and Lurino, Duke of Rome, on the beach in Lido.


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