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Hollywqood live performance at Ameoba Music reloading

After the pandemic forced it to close, more than a year after Hollywood’s twentieth anniversary, music retailer Amoeba Music reopened in its new location on Thursday morning.

This moment happened on the necessary giant ribbon cutting, this moment happened on Hollywood Boulevard and Argyle Street before 11 am. A group of frivolous, young, mostly masked shoppers, who have been waiting to enter the music of Valhalla since the early morning, extend south to Argyle and circle the neighborhood. The line remained for several hours.

“The pandemic is painful for everyone, so I think it will boost morale and bring joy again,” said Alonzo Vasquez, who drove to shop from the Central Valley with friends. His mission: to track the LP records released by the Los Angeles-based psychological punk band Osees.

“I think this will make the times normal. We are back,”

; he said, the lower part of his face covered by the mask.

“We have been waiting for a year,” said Silver Lake resident Kerri Barta (Kerri Barta). Before COVID-19, visits to Amoeba were part of her and her partner Jason Yates’s weekly etiquette. “This is a big hole in our lives.”

As the production line proves, so do many Angelenos (especially the store employees). In mid-March, management recalled 200 Amoeba employees who were unemployed due to bankruptcy. On Thursday, dozens of help customers were eager to explore the store’s 23,000 square feet of retail space.

If from an outsider’s point of view, considering that this California-based retailer only has two other stores, and you can buy anything online, the amoeba’s reopening seems to have attracted a lot of attention, then it’s in Los Angeles. The re-opening marks the center of one of the most important musical moments in the world.

Hollywood is densely packed with artists, music producers, music supervisors (one block away from Netflix headquarters), studio engineers and most importantly millions of taste lovers with social media accounts. Their actions will help define tomorrow’s The sound of music is dense. Since the opening of Warwich City of Music at sunset and grapevines in the early 1940s, the area has been a major retailer. Amoeba assumed this role after the Tower Records Sunset store closed in the mid-2000s, and the new location confirmed its status.

On Thursday, shoppers enter the store, and dozens of aisles of products are everywhere: T-shirts, turntables, collectibles, books, posters, stickers, pins — and of course thousands of albums, CDs, cassettes and 7-inch singles And a record of 78 rpm. Rows of old and new vinyls and display racks showcase newly released products. On the way to the store, the lower position of about five steps down consumes the second half. It mainly contains CDs.

One reflection of the music retail market in 2021 is that the amount of space dedicated to vinyl records and merchandise comes at the expense of CDs. Beginning in the early 1980s, the long-dominant physical format was designed to replace the less profitable and more discerning vinyl, and until last year, when vinyl sales exceeded CD sales for the first time in decades, the format remained It is the best-selling physical format.

Co-owner Mark Weinstein told Variety Show last week, “Of course, the positioning of DVDs and CDs is not as high as other stores, and vinyl records must have characteristics.” Shopping experience proves this.

The live stage of the store is located in the southwest corner of the room and is centered on the sunset background designed by Shepard Fairey. Co-owner Jim Henderson (Jim Henderson), who helped cut the ribbon on Thursday, said that the timetable for in-store suits will be determined by safety standards. He didn’t want to guess when the live broadcast would return.

The store’s legendary checkout desk line might well extend into the store on busy days in the old place, running down the center of the room, with social distancing marks every six feet. The store is ready to hurry.

It should be the golden age of music retail, especially those involving new and old products. Not only is there an active second-hand record market, but the number of new vinyls that have entered the ecosystem in the past decade ensures fresh inventory for the next few years. In addition, cassette tapes and CDs continue to have loyal devotees, so it can be proved that stores that have withstood the test of the shutdown will return to strong momentum.

According to data from the Recording Industry Association of America, despite the coronavirus pandemic, sales of new vinyl have increased by 29.2% to $619.6 million in 2020. In 2019, this figure is 479.5 million U.S. dollars. This is still only a small part of the total revenue of large music businesses. In 2020, the streaming media business grew by 13.4% year-on-year and created $10.1 billion in revenue. RIAA said it accounted for 83% of the music industry’s total revenue.

Those streaming news fell on deaf ears among those waiting in line, who gathered in two and three quarrels and tried to master the art of social excitement and alienation. The other line extends the other direction to Hollywood. There, customers are tinging record-breaking boxes, CD bags and piles of books, which they hope to exchange for new records, or sell them to earn rent in April.

This move has long been planned. In 2020, the pandemic prompted the store to skip the celebrations that might have occurred when it left its previous residence on Sunset Boulevard, and rushed to a new location to be ready if the pandemic allowed it. The goal was to open in November, but the fall surge of COVID-19 delayed the schedule until Thursday.

Amoeba opened the first two locations in the San Francisco Bay Area and then opened its 42,000-square-foot Hollywood hypermarket in 2001. Amoeba belongs to Hollywood and is located in a building purchased by Amoeba’s ownership on Sunset Boulevard and Cahuenga Boulevard. It was the destination from the beginning-although the total retail music sales at the time plummeted due to the influence of Napster. After Amoeba sold the building to the developer in 2015, relocation was inevitable.

The old sights attract celebrities and musicians who love records, and the new sights are bound to be similar.

The new Amoeba is located in the newly developed El Centro retail and residential area, across the Pantages Theater and Frolic Hall, across Hollywood Boulevard, and covers an area about a quarter smaller than the Sunset store. Nevertheless, it is still a spacious space with high ceilings and exposed ducts, and it already has the feel of a residential store. Tapes and labels are attached to the door, full of shelves, and the plexiglass shield can protect the staff at the service desk and checkout counter. The walls of the store were consumed by huge posters of dozens of people including David Bowie, Prince, Beyoncé, Patty Smith, The Beatles, etc.

In order to absorb material loss, the vinyl and disc shelf unit uses a second shelf that was previously in a backlog. Stools are scattered in the aisle to facilitate access to the bottom bin. Diggers squatted in a corner looking through jazz records, while hip-hop vinyl records were a few lines away.

Elsewhere, bargain hunters search the trash bins of second-hand CDs for as low prices as the vinyl record collectors in the mid-1990s marveled at.

He said that as the line approaches, Vasquez does not necessarily have to bargain, but it is short-lived and long-lasting. “The first time I came here was really shocking. I can still go back to that day.

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