Monopoly board game
Toy manufacturer Hasbro (Hasbro) announced on Tuesday that it has established a partnership with online video game platform Roblox to release Roblox-themed Nerf and Monopoly products.
After the announcement, the share prices of both companies rose. Hasbro shares rose more than 1%, while Roblox shares reached a 52-week high of $82.03 in Tuesday trading. Recently, Roblox stock has risen by more than 7%.
Nerf blaster will play various Roblox games, such as Arsenal and Jailbreak, and will be available in US stores this fall. Each shock wave will contain a code for players to redeem the virtual shock wave online for use in the game.
Adam Kleinman, vice president of global marketing at Nerf, said in the press release: “Our design team has done an excellent job capturing the creativity and essence of Roblox creators, as well as their immersive experience in the form of NERF blaster. Innovative Roblox game.”
In addition, the new version of “Monopoly” will incorporate the popular Roblox experience into the game. It will also include a code for players to redeem exclusive virtual items online. The board game will be pre-ordered at Hasbro Pulse and Big Bad Toy Shop in the United States and Canada.
The Nerf brand experience will be launched on Roblox’s platform later this year.