"We can [email] analyze content to personalize search results, to better identify spam and malware," he added.
But that's not over yet. Google says it also uses some of its datasets to "build the next generation of breakthrough artificial intelligence solutions." On Tuesday, Google introduced "Smart Replies" where artificial intelligence helps users finish sentences.
The amount of information Google has can be obvious even to technology professionals. Dylan Curran, an information technology consultant, recently downloaded everything Facebook had on him and got a 600 megabyte file. When he downloaded the same type of file from Google, it was 5.5 gigabytes, about nine times that size. His tweets, highlighting every type of information that Google had about him and other users, received nearly 1
"This is one of the craziest things of modernity, we would never let the government or a company put cameras / microphones in our homes or location trackers on us, but we just kept going and did it myself, because .. "I want to see cute dog videos," wrote Curran.
What does Google guarantee?
The company has installed several crash barriers to abuse this data. It states that it does not sell your personal information, anonymizes user data after 18 months, and offers users the option to delete their recorded data piece by piece or (almost) completely and restrict how they are targeted for advertising. And it does not allow marketers to target users based on sensitive categories such as beliefs, sexual interests, or personal needs.
However, this does not prevent the company from selling ad slots that can be restricted to a user's postcode. Combined with enough other categories of interest and behavior, Google advertisers can create a fairly narrow Venn diagram of potential viewers of a marketing message with at least 100 people.
"They Collect Everything They Can As Culture," said Scott Cleland, chairman of NetCompetition, an interest group that counts Comcast and other cable companies among its members, NBC News said. "They know they'll use it."
What can you do about it?
Users can view and restrict Google's data by changing their advertising preferences through an online dashboard.
The Internet giant offers fine-tuning to disable tracking through the Google advertising cookie, and limits whether targeted ads are served based on your stakeholders and categories. You can also view and delete many of your personal personal tracking data, including your entire search history and any geolocation data that may have tracked every physical move when you were signed in to Google services on your phone.
"We give users the ability to delete individual items, services or their entire account," explains Google's Stone. "When a user decides to delete data, we will go through a process over time to remove it safely and completely from our systems, including backups." We store some data with a user's Google Account, for example: when and how certain functions are used until the account is deleted. "