Google announced in a blog on Friday that Google is redesigning the appearance of search results on mobile phones. “We want to take a step back and simplify so that people can find what they want faster and easier,” Zheng Ailing, who is in charge of the redesign, said in a blog.
The redesigned text will be larger and bolder for quick scanning, and more Google fonts will appear in the results. Search results will also take up more width of the screen, partly because of reduced shadows. Google also stated that the redesign will use color “more deliberately” to help highlight important information without distracting.
In order to understand how the redesign is different from the current experience, compare the redesigned rendering results with the screenshots of the current search experience I took from the iPhone 1
It seems that the new design puts more information at the top of the page and reduces some visual clutter, which hopefully makes the results easier to parse without forcing you to scroll down too much to find what you need.
Google said that the redesign will be launched in the next few days.