As the company’s flagship product, major changes to Google search will take some time to develop and undergo rigorous testing. Google today announced a major redesign of the look and feel of search on mobile devices, with a focus on simplicity.
It starts at the top of the screen, and now starts with the company logo, profile picture, and other elements to visually boost the search field. This increased depth replaces the light gray outlines previously used for bar charts. The search filter shown below is no longer in capital letters, and the current category in the view is only marked by a black underline instead of a blue underline.
At present, the knowledge panel is characterized by a big title, including name, category and carousel, while the background theme is very light. The new design puts this single top down and combines it with the information and image library shown below (now with rounded corners).
One aspect of the redesign is to see that the colors “direct the eyes to important information more deliberately without dazzling people.”
Redesigned mobile Google search
At the bottom of the page, web search results extend from left to right. Although it remains in the card, the effect becomes less obvious as Google moves away from the shadows. Overall, this helps to provide more space for the content and brings a cleaner look, thereby reducing the workload.
Another change is that the Google Sans font is used in more places with greater proportions and greater boldness. Text in the company’s proprietary font is easier to read on a white background, but larger in some places, such as Knowledge Graphs. This helps users quickly scan the results.
“We want to make the search results shine so that people can focus on the information rather than the surrounding design elements.”
The purpose of this modification on phones and other mobile devices is to make searching easier by making everything else disappear. Starting today, it has been promoted on the mobile web and Android and iOS Google applications, and will be widely used in the coming days. Desktop search has undergone a similar redesign, but only applies to certain types of queries, such as those related to COVID-19.
FTC: We use profitable car affiliate links. More.
Check 9to5Google on YouTube for more news: