In the semi-finals of the NCAA finals held tonight, Google aired the “Back to What You Love” ad. The emotional impact and its careful design in encouraging people to get the COVID-19 vaccine were extremely positive.
Google posted “Back to What You Like” on its YouTube channel last week, but it has even more viewers tonight. One minute later, the advertisement was first opened on the “Search” homepage, and queries such as “quarantine”, “social distancing”, “blocking”, “class suspension” and “navigation restrictions”
Then, it will switch to Google Calendar events and delete the “virtual” in “Happy Hour”, “Holiday” and “Play Date” in a similar manner. In Google Maps, “temporarily closed” is switched to “open”, and the company will return to “search” for more examples. It ended forcefully with the decline of “family activities” as a “pandemic.”
The concluding remark is the slogan/name of the advertisement, and the final search search is “combined vaccine near me”. It ends with the Google logo and “Learn more on cdc.gov” instead of a company link. As of this evening, it has reached 4.7 million views on YouTube.
Many people shared how Google ads make them “stand out”, this is an “emotional journey.” At the same time, the “Washington Post” reporter Dan Diamond (Dan Diamond) talked about the correctness of “subtle advertising” in a Twitter topic.
It appeared together with other advertisements released in the past year, and is easily at the same level as the “Love in Paris” released in 2009:
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