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“Godzilla vs. King Kong” may have just revived the film industry



Have you heard (this news)?Unfortunately, Godzilla and King Kong completely destroyed Hong Kong, but also They may have just revived the film industry.

Warner Bros. ‘ Godzilla vs. Kong It was screened in major theaters across the country last Wednesday. Although it was also released on HBO Max at the same time, it did not stop the blockbuster from increasing the number of monsters. At the end of Easter weekend, the tent brought in nearly $50 million, easily destroying the number of film attendees before the pandemic, as if they were a multi-storey apartment building.So far, no other COVID era has issued more than $25 million comprehensive The first weekend sale in the United States, Raya and the Last Dragon, Wonder Woman 1

984, with Tom and Jerry Managed to reach 20 million dollars.

The success of the box office first shows that after a year of social distancing, consumers are becoming more and more comfortable sitting in the cinema. For those who disagree, this is still subtle. Although this is a very early attempt, the opponents say that when Warner announces its simultaneous distribution strategy in December, streaming media will replace the theater as the main method of film consumption. . Although HBO Max stated that this movie has more viewers than any movie or TV series released since the service was first released in May last year (HBO Max has not released specific numbers), but consumers seem to be clamoring: they want to go back to the cinema .

“I think a large movie like this should tell everyone whether we are reasonable in distributing the film and people are interested in sharing their experience in the cinema,” the company’s CEO Joshua Grode Godzilla vs. KongThe production company Legendary Pictures (Legendary Pictures) talked about the results.

Just as some media analysts believe that with the advent of the streaming media era in recent years, even if it is not symbiotic, watching and watching movies at home can exist at the same time. Godzilla vs. KongThe dominance on these two platforms is a good reminder, but, of course, once society is completely reopened and choices are based on leisure and convenience rather than safety, there will be a better assessment.

Nevertheless, industry observers have been talking about Godzilla vs. KongThe film is so rude and bold that it almost needs to be watched on the big screen. This is the first real stress test of the theater industry’s recovery. Once it was announced that theaters in New York City and Los Angeles would reopen before the blockbuster movie’s release date, the stakes became even higher. (These two metropolitan areas alone account for more than 16% of the domestic box office.) Although theaters in these two markets can only accommodate 25% of the box office, Los Angeles and New York are the regions with the highest box office revenue. Godzilla vs. KongAccording to Comscore’s data, its box office was close to 8% and 6% respectively.

“Without these two major entertainment centers coming back online, we will not see those

Numbers,” said Paul Dergarabedian, senior media analyst at Comscore.”Godzilla vs. Kong The best time to reopen the big cities has been reached, and the launch of vaccination has instilled consumer confidence to the point where those who can choose to watch at home choose to participate in the cinema experience.

He added: “That’s why the studio has been waiting for those two cities to come back.” It would be a difficult task to convince New York and Los Angeles to be unable to release, and to persuade the release of a huge blockbuster. This is not only about the confidence of consumers, but also about the confidence of studios. “Moreover, as the studio’s confidence increases, it means that some other popular works planned to be released this summer will also attract people’s attention.Black widow, Fast 9, Quiet place 2, High ambition: Mavericks-It may not be necessary to push it back.

But although Godzilla vs. Kong Maybe the film business has just been defibrillated, and there is still a long way to go to get rid of life support completely. So far, $50 million is really amazing; normally, considering the production cost of this movie is $160 million, this is simply mediocre.While GvK It seems to prove that blockbusters with large budgets still have a place in the theater, and the reduced fate, literally, Explosive The title of the movie in the cinema is still unclear. Like many aspects of our lives, certain things after COVID will always be different.

Nevertheless, with the daily increase in vaccinations and the resumption of more and more theaters, studio executives and consumers can see the light at the end of the tunnel.Different from the fictional universe Godzilla vs. Kong, There is reason to hope that it will not be crushed into black rubble.


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