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Girl Scouts accuse Boy Scouts of “destructive” recruitment strategy



The Girl Scout organization accused the Boy Scouts of America (BSA) of adopting a “disruptive” recruitment strategy after opening its core services to girls.

On Thursday, the Federal Court filed a document attempting to challenge the lawyer’s move for the BSA to resolve a trademark infringement case filed by Girl Scouts in 2018.

According to the Associated Press, according to legal documents, Girl Scouts in the United States of America claimed that BSA had recruited unfair girls.

The Girl Scouts claimed that BSA’s use of the terms “Boy Scout” and “Reconnaissance” violated the organization’s trademarks.

However, lawyers for the Boy Scouts of America have previously called these claims “unfounded.”

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According to documents filed in Manhattan Federal Court on Thursday, Girl Scouts claimed that the marketing of services provided by BSA to Girl Scouts was “extraordinarily serious and caused serious damage to Girl Scouts” and that it triggered a “chaotic explosion.”

The lawyer said: “Due to the infringement of the Boy Scouts, the parents mistakenly thought that they were the Boy Scouts, and they mistaken their daughters into the Boy Scouts,” the lawyer added, which had never happened before 2018.

In the spring of 2018, a plan for boys between the ages of 11 and 17 was announced to change its name to Scouts BSA to accommodate girls. The Associated Press said that the parent organization Boy Scouts of America has retained its name, including the name of its younger squad, Boy Scouts.

The Scout BSA started accepting girls in 2019.

According to the Girl Scouts, after the BSA released a series of marketing content targeting girls and parents, they may prove “rampant cases of confusion and misunderstanding between Boy Scouts and Girl Scouts”. They have never used recruitment information before. . news source.

The Girl Scouts submitted documents from 19 of the 250 local Boy Scout councils. According to reports, these examples show that the Girl Scouts must return registration fees to parents who mistakenly thought they were Girl Scout organizations.

The organization claimed that the BSA blamed this confusion on everyone else except themselves.

The lawyer cited multiple examples from different chapters in various states across the country. One account claimed that the Seattle Boy Scout Council of Seattle used the Girl Scout trademark in social media recruitment materials.

Hill asked BSA for advice.




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