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Gig broke the $200 million barrier in California voting




Lyft waits at a traffic light in Sacramento, California in a car-sharing car.

Lyft waits at traffic lights in Sacramento, California in a car-sharing car. Rich Pedroncelli, file/AP

Oakland-California officially announced its first $200 million vote campaign, which was provided by the local technology industry.

Proposal 22 has always been considered an extremely expensive struggle. Five gig economy companies have just started investing $110 million to avoid compliance with new state law, which may force them to treat callers as employees rather than contractors.

The election campaign did not live up to those expectations. In late October, DoorDash spent $3.75 million, and supporters’ total fundraising reached approximately $203 million. Almost all of this comes from five companies trying to retain their contractor-dependent business model: Uber, Lyft, Postmates, Instacart and DoorDash.

meaning: The Prop 22 campaign has always been a financial mismatch. Although organized labor plays an important role in California politics, an opposition movement promoted by unions has raised approximately $20 million. In California’s voting activities, this was a large sum, but it was only one-tenth of the promise made by its opponents.

Although these biased figures helped the pros to saturate the California airwaves, public opinion polls show that Proposal 22 may fail. A poll conducted by Berkeley IGS this month found that the measure is not yet a majority, claiming that 46% of possible voters support it.

Bigger context: Prior to this, a unilateral fundraising record for an initiative was that a kidney dialysis company that spent approximately $111 million in 2018 defeated Proposal 8. The technology industry is ready to break this from the beginning.


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