The drone show is quickly becoming the tool of choice for individuals and companies who want to attract your attention, and Genesis knows this well. The car brand owned by Hyundai Motor broke the Guinness World Record and became the brand with the most drones in the air, and used 3,281 drones to display its logo and advertised in Shanghai on March 29.
Compared with the previous record holder Shenzhen Dharma’s intelligent control technology, this is a major advancement. The company “only” installed 3,051 drones in September 2020, which in turn broke the record of 2,200 drones in Russia a few days ago. Intel is known for its drone light shows, and recently set this record with 2,066 drones over Folsom, California in July 201
Such feats usually rely on orchestration software that tells the drone to form a certain shape while coordinating the swarm to avoid collisions.
Of course, this is a publicity stunt, and it would not be surprising if another company finds a way to single Genesis soon. It shows that drone demonstrations have made progress in just a few years, and can easily promote competition among companies determined to adopt robotics feasts.