Trade-in provider Gazelle withdrew from the online trade-in business in February, and now the company says it is changing its mind. Gazelle confirmed that it would accept online discounts on iPhones, Samsung phones, Google Pixel devices, iPads and other tablets on its website. edge. The Gazelle representative clarified that the plan will resume accepting new offers on April 5.
“Earlier this year, we announced that we would no longer offer trade-in options on Gazelle. After serious consideration, including feedback from customers like you, we decided to continue Gazelle trade-in. Today, we are happy to say,̵
Gazelle has become one of the leading trade-in providers in the smartphone era. However, when the US mobile phone business has undergone a major shift from two-year contracts and direct purchase of equipment to phone leasing and trade-in programs for operators and equipment manufacturers (such as Apple), its business model also underperformed.
Gazelle announced in December last year that it would end its online phone trade-in program on February 1, 2021, although the company said at the time that it would continue to operate its on-site trade-in kiosks through its parent company ecoATM. Gazelle did confirm in the email sent to customers that it will not resume its reward program. The email read: “We will continue to evaluate market conditions and will notify you when conditions change.”