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Home / Technology / Fuji’s new Instax Mini 40 is an old-fashioned toy worth $100

Fuji’s new Instax Mini 40 is an old-fashioned toy worth $100



Fujifilm announced the Mini40, the latest product in the Instax Mini instant camera series. Like the Instax Mini 11 released in March last year, the Mini 40 is an entry-level instant film camera with only two settings and two buttons. . However, what distinguishes this camera is the appearance of an old-fashioned film camera, which is equipped with a plastic artificial leather body and a metal-looking plastic rail. This is a $100 toy camera that can instantly create printed memories-of course, this is a blast.

Except for the appearance of an old-fashioned camera, the Mini 40 has the same mechanical structure as the $70 Mini 1

1. Pressing the big silver button under the lens case will eject the lens and turn on the camera. Activate the Selfie mode by pulling out the outermost part of the lens by about half an inch. When you are ready to pack it, push the lens back into the camera to close it. The camera’s full plastic housing makes it very lightweight and easy to carry around.

To open the Instax Mini 40, press the silver button under the lens.

Instax Mini 40 has a man-made plastic shell and a metal-looking plastic rail.

Instax Mini 40 has two shooting modes: normal and Selfie. The Selfie mode adjusts the focus of the camera so that the subject close to the lens is in sharp focus. Other than that, you have little control. Every time you press the shutter, the flash will fire once, and the Instax Mini film will roll up and make a mechanical hum. The result is unpredictable unless you know that the printed photo will be slightly softer and have high contrast, and will be bound to the icon “Polaroid” box. The magic comes when you put the print on the table, forget it and remember it in no less than one and a half minutes.

When using any Instax camera, I can’t help but notice the amount of plastic used in each 10 photo film cassette. Although there is a recyclable logo on the cartridge, it is in Japanese, and I cannot tell what plastic it is made of. In the United States, many municipalities have specific plastic numbers that can and cannot be recycled, and if the plastic numbers are not clearly marked on these photo cartridges, I can’t know if these plastics can be recycled in Brooklyn, New York. I contacted Fujifilm for more information and will update it if I understand it.

The Selfie mode can be activated by pulling out the front element of the lens.

Playing games can not only convey my creative style, but also reduce my pressure-as the person responsible for checking the camera, it is difficult to always satisfy with the camera. But like Mini 11, Mini 40 has few options, feels very lightweight, and sometimes produces unpredictable results, I can use it with confidence. When using Mini 40, any further thinking about photography theory is unnecessary and rarely brings me better results.

The shutter button is located under the viewfinder on the front of the camera.

The Mini 40 costs $100, which is a bit more expensive than the almost identical Mini 11. However, if the role of the cinematographer is important, then the Mini 40 design will stand out. Once Fujifilm has resolved the amount of plastic used in each of the 10 films, I will truly be able to have the hassle-free experience of this camera.

Becca Farsace/Edge Photography


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