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Frye Electronics will close forever



The local broadcaster KRON4 confirmed that one of the last large-scale physical electronics chains in the United States-especially the Silicon Valley institution-Fry’s Electronics is about to close permanently nationwide.button

The company’s Facebook page also disappeared, and its Twitter feed was set to private-although no tweets were posted tonight, it was public tonight.

If you have visited Fry at any time in the past two to three years, none of these will come as a surprise.

Even before the COVID-19 pandemic, family businesses have been pushed to the brink of extinction by online retailers such as Amazon and Newegg. Initially, the company launched a campaign to match the price of any product you can find online. It adds a children̵

7;s toy aisle, huge shelves on TV gadgets, and even perfumes. But things got worse. By 2019, what used to be a paradise for gadgets, computers, components, video games, audio equipment, and electrical appliances has now become an empty warehouse filled with empty shelves.

It turns out that the company was forced to switch to a consignment model and could only attract suppliers willing to pay for their goods Rear Frye managed to sell them. There are not many suppliers.

YouTuber star Bitwit conducted a famous video survey that showed the depth of once great stores-and how the company shipped more inventory to Las Vegas stores, just in case reporters during the CES 2020 Stop.

Soon, the company began to close its stores-not only closed any stores, but also the main stores in the heart of Silicon Valley, such as the denim-themed store in Palo Alto, away from my father’s past at Danger Hiptop (well known) The place of work is only a few steps away (such as T-Mobile Sidekick) and many large technology startups are still doing business. The Palo Alto store closed in December 2019. I once rode a bicycle to the company’s Egyptian-themed, pyramid-shaped store in Campbell, which suddenly closed last November.

Egyptian? cowboy? Yes, getting involved in Fry’s Electronics was an experience of experiencing Capitol “E”-when I moved to the Bay Area in 1990, one of the first stores was laid out like the inside of a (now old) computer-along Walked along the aisle of the motherboard, and hit a huge human-sized capacitor and resistor. There are fakes, mummies and sarcopaghi in Egyptian shops. The laptop was placed on a huge stone slab supported by the black panther statue. Is that Palo Alto store closed? Fake horses and hot air balloons hang from the ceiling. Here are some other locations:

“Going to Frye’s store is a kind of entertainment in itself; for a geek, it may restore health.” Former Apple executive Jean-Louis Gassée wrote in his 2019 blog. I agree wholeheartedly-I even occasionally get some food, either a discounted pack of astronaut ice cream, or one of the many options with a huge candy rack attached to the checkout line. One summer when I was growing up, they even made cheap hot dogs and soft drinks in the parking lot. The company’s Black Friday hypermarket is also a Silicon Valley event, with a production line surrounding a $200 notebook computer and a $60 router.

However, Fry’s famous poor customer service is not a big problem. That day I found an employee who knew nothing about their products, the checkout line was very long, and the return speed was very slow. This company is really rare, because the company is famous for collecting product returns, putting discount labels on them and putting them back immediately. on. They will also try to check each item against the receipt when you leave, which (unlike Costco, where you sign the membership agreement) does not require them to do so.

(I don’t know where to install it, but an interesting incident happened and it was discovered that Ferrari’s vice president of driving misappropriated $65 million.)

What I want to say is that since last April, Fry’s works have been receiving attention. When reports surfaced that its San Jose store might be replaced by an office building, these reports are often ignored and mention Fry headquarter Also occupy the same address.

For many readers, I bet this news is more of nostalgia than a real loss. But to me, it feels like we have reached the end of the era of gadget shops, and now the small shop I grew up with no longer exists. Over the years, we have lost Radio Shack, Toys R Us, The Sharper Image and Brookstone, Bose Store, Circuit City, Microsoft Store and other products. In Silicon Valley, many smaller chain stores (such as CompUSA and Micro Center) and stores such as Halted (famous for actual circuits rather than computers) and WeirdStuff Warehouse (a wild experience in itself!) have also long since closed. Some larger brands have become zombie brands, but they have actually disappeared. (Micro Center still has stores outside the Bay Area.)

I tried to consider any remaining Silicon Valley electronics stores, except for Central Computer, and of course Apple and Best Buy. If you have any ideas, please let me know in the comments below? I still want to visit but still have a choice.




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