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Fried chicken sandwich fast food battle intensifies



This week, KFC, McDonald’s, Shake Shack and even the salad chain Sweetgreen all started the new year with their own crispy mixture. Cheap, tasty and growing sales, fried chicken sandwiches have become an attractive menu for many fast food restaurants.

Peter Saleh, managing director and analyst of the analysis company BTIG responsible for restaurants and food distribution, said that in recent years, Americans have been eating more and more chicken and beef. This is the recent catch of the fast food industry. the trend of.

Saleh recently told CNN Business: “This is an ongoing battle.” “Nowadays, the chicken and poultry segment is becoming more and more popular among consumers. Everyone is trying to take advantage of this.”

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Saleh explained that the surge in the new sandwich and its market was the result of the pandemic, which forced the company to withdraw its ads when the virus first began to spread in the United States in the spring of 2020.

Saleh said: “Many of them have this kind of advertising box used in late 2020.” “They will use it for new products in the first half of 2021, including the chicken sandwich they plan to launch.”

Last year, Wendy’s, Church’s, Whataburger and Taco Bell all introduced different flavors of sandwiches. Several new fried chicken options were launched this week.

KFC

The new KFC chicken sandwich is now available in some cities.

Don’t expect the colonel from the chicken fight. This chain can be said to be the original fried chicken chain, but it has been catching up in recent years.

This week, they finally upgraded with the KFC Chicken Sandwich called “KFC Chicken Sandwich”, which features butter brioche bread with kimchi, spicy or classic mayonnaise with crispy chicken fillet. Its a la carte price is US$3.99, while the set price with French fries and a medium drink is US$6.99.
KFC tested the sandwiches in Florida last year before offering them nationwide. It will eventually replace “Crispy Colonel”, which is the cheaper option in the new version.

McDonald’s

The crispy chicken sandwich was launched in February.
February 24, McDonald’s (MCD) No one will be released from the chicken coop, but three new sandwiches.

The new offering is a crispy chicken sandwich, topped with kimchi, and put on a potato roll. Spicy chicken sandwiches with spicy chili sauce; and deluxe chicken sandwiches, which include lettuce, tomatoes and mayonnaise.

The chain teased a series of new sandwiches on November’s Investor Day, and McDonald’s US President Joe Erlinger explained that chicken is a good choice for them.

He said at the time: “On a global scale, the category of chicken is almost twice that of beef.” He said: “It develops faster and represents a huge opportunity.” “Building a good chicken reputation is one of our highest wishes. . We hope that customers choose McDonald’s to make chicken.”

If you can’t wait, McDonald’s will still offer nuggets and two other chicken sandwich options during this period.

Shake the shed

The new sandwich is in the middle.
The upscale chain introduced two new options this week: Korean Fried Chicken Sandwich and Korean Gochujang Chick’n Bites, both of which come with gochujang (a fermented red pepper paste commonly found in Korean cuisine).

The new sandwich combines crispy chicken breast with spicy sweet gochujang glaze, toasted sesame seeds and white kimchi coleslaw for $7.19. Chick’n Bites is made of white meat chicken with gochujang mayonnaise. It comes in six-piece sets, each priced at 5.19 US dollars, and a ten-piece set is priced at 7.19 US dollars each.

Shake the shed (shark) Has provided fried chicken sandwiches and nuggets.

Sweet green

Sweetgreen's new salad.

It is not a sandwich, nor is it fried…but it is crispy and does contain chicken.

Trendy salad chains have introduced a “sandwich-free antidote” to compete with competitors with high carbohydrate content. The crispy chicken salad bowl combines grilled black chicken, two kinds of lettuce, carrots and tomatoes. The secret of the crunch is the accumulation of “carbon neutral crisp rice”, which is a mixture of brown rice and sorghum.

Salads cost about 14 dollars.

–Chauncey Alcorn and Danielle Wiener-Bronner of CNN Business contributed to this report.


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