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Home / Business / Ford’s Mustang Mach-E is eating away at Tesla’s U.S. sales

Ford’s Mustang Mach-E is eating away at Tesla’s U.S. sales



Morgan Stanley’s analysis shows that Tesla’s share of the US electric car market fell to 69% in February from 81% a year ago.
According to this analysis, Tesla’s sales in the United States are still climbing due to increased demand for electric vehicles from American car buyers. Morgan Stanley estimates that analysis shows that even if sales of traditional internal-combustion vehicles fell by 5.4%, sales of electric vehicles in the US industry in February still increased by 34% over the same period last year.
Tesla (TSLA) Only report the global quarterly sales, not the monthly sales of many other automakers or the U.S. sales. Morgan Stanley’s analysis shows that Tesla’s US sales in February may increase by 5.4%.
The new electric products provided by traditional automakers doubled their total sales of electric vehicles in the United States to 9,527 units. Ford’s Mach-E won this year’s SUV of the year award and began delivery in late January. According to February sales accounted for 3,739 vehicles. Ford (F).

“Mach-E accounted for nearly 100% [Tesla] Stock loss. “Morgan Stanley Auto analyst Adam Jonas said in a report earlier this week.

Other experts said they also believe that Tesla is losing some of its share of the electric vehicle market.

Michelle Krebs, a senior analyst at AutoTrader, said: “We have always looked forward to this.” “Tesla is the only game in town. It is not now. We expect Tesla’s sales to increase as the market grows, but Tesla’s market share will also be robbed.”

A Ford spokesperson will not directly comment on Morgan Stanley’s analysis. The company did say that 70% of Mach-E buyers are new to Ford, which is more valuable to automakers. More than 20% of Mach-E sales come from California, where Tesla is particularly popular.

Tesla is facing competition from automakers such as Porsche, BMW, Audi, and Jaguar. Its luxurious Model S sedan and Model X SUV, as well as lower prices from Chevrolet, Hyundai, Kia, Volkswagen, Nissan and now Ford The Model 3 sedan and Ford compete. Y-type SUV.

But Model 3 and Model Y are now the backbone of Tesla’s sales, accounting for about 90% of its global sales in the fourth quarter.

Tesla did not respond to a request for comment on Morgan Stanley’s analysis.

Tesla is out of date Volkswagen (VLKAF), Is the world’s second largest car manufacturer, selling electric vehicles in many European markets, including Norway. Norway is now the country where electric vehicles account for the majority of new car sales.
And it is facing from General Motors (General Motors)The American electric car Chevrolet Bolt, a compact SUV version, has just been launched. The Bolt EUV will be available at the beginning of the summer and will also provide a new version of the current Bolt hatchback. The prices of both will be lower than Model 3 and ModelY.
Volkswagen and General Motors join hands with Tesla to launch a new compact electric SUV
This is just the beginning of the new wave of electric vehicles promised by traditional automakers in the coming years. Volvo announced this week that it will only offer electric cars by 2030, while Ford said it will only sell electric passenger cars in Europe by 2030. General Motors (GM) said it expects to sell only emission-free vehicles by 2035.

The ambitious goals of electric vehicles are both driven by strict environmental regulations around the world, as well as by the growing demand for electric vehicles from buyers.

Although the manufacturing cost of electric vehicles is now higher than that of gasoline engines, improvements in economies of scale may reduce the cost of components including large batteries. The cost is lower, so it is more profitable to make electric cars. Electric cars have fewer moving parts, and according to Ford’s estimates, the assembly time of electric cars has been reduced by 30% compared to traditional cars.

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