This week, we got some major electric vehicle news in the United States-Chevrolet Bolt EV sales set a record in the first quarter, Audi e-tron sales set a record, Ford Mustang Mach-E was a sensation, and the United States-electric cars The giant Tesla created a record quarter.
As I have said in the past few days, it is exciting that various electric vehicles from traditional automakers have set record numbers in the United States, but we still lack the high capacity that can replace many gasoline vehicles or elsewhere. electric car. Up to Tesla Model 3 or ModelY.
Flipping the bar graph from the top, you can see that these or other electric models in the US need to climb to reach or approach the steep sales ladder of Tesla Model 3 and Model Y.
Audi e-tron (including body options), Ford Mustang Mach-E and Chevrolet Bolt EV had a total sales of approximately 20,000 in the first quarter of this year, which was lower than that of Model 3, and sales were less than a month. Honda Civic.
In terms of interesting models and PR excitement, the US electric car market is on the rise. It feels that a strong momentum is being built. But the figures in this area are weak and disappointing.
Many people are frustrated that Tesla has received so much media coverage and has such enthusiastic (some might say “loud and annoying” or “toxic”) fans, but what happened is far It’s beyond the reach of hardcore fans. Tesla is doing things (or several things) that other automakers have not done. Most Tesla owners I met did not follow Elon Musk on Twitter, did not meet like superfans, and often did not know the latest news about the company. But they know that they love their Tesla, like Tesla’s Supercharger network, and like Tesla’s infotainment package. They also know that considering that they own a Tesla car, the sales process is very simple, clear, and painless-no need for sales or financial staff to be struggling with, and no need to re-study bargaining techniques (most of us do this) Kind of art) hate).
I don’t know what is the most important factor that causes many Americans to buy Tesla over other electric vehicles. I know my reasons, I know the reasons readers have provided us in the past, and I know my instincts. However, I really don’t know the relationship between every factor that contributes to Tesla’s sales and the sales of another electric car. What I know is that for those who look at these charts, it’s obvious: other automakers need to work harder. If they want to gain Tesla’s prestige and prestige, then they need to prove that they are exciting customers, mass-produce them, and effectively try to stimulate and satisfy consumer demand for powertrain transitions. Before they start to approach the numbers seen in Model 3 and Model Y, it is difficult for anyone to work very seriously or seriously, and it is difficult to defend serious pure efforts, which obviously cannot attract or satisfy people’s needs. The same level of consumer demand.
In this industry, what I want to see most is more than 10 electric models that go hand in hand with Tesla Model 3 and Tesla Model Y.
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