Ford has cut the price of its Mustang Mach-E electric car by $3,000 before the start of the delivery.
The Mustang Mach-E is Ford’s first all-electric car, which was completely electric from scratch.
It made its full debut last year, but the automaker has been updating specifications and prices until it starts delivering to dealers in the coming weeks.
Earlier this year, Ford updated the specifications and charging speed of the Mustang Mach-E.
Now Ford is updating the recommended prices of electric car manufacturers.
A Mustang Mach-E forum member shared with Ford the new newsletter to the dealer, announcing the new price drop:
- Mustang Mach-E Select RWD: used to be $43,895, now it is $42,895 (reduced by $1
- Mustang Mach-E Select AWD: It used to be $46,595, now it is $45,595 (reduced by $1,000)
- Mustang Mach-E CA Route 1 RWD: It used to be $51,800, now it is $49,800 (reduced by $2,000)
- Mustang Mach-E Premium RWD: It used to be US$50,000, now it is US$47,000 (a reduction of US$3,000)
- Mustang Mach-E Premium AWD: It used to be $52,700, now it is $49,700 (reduced by $3,000)
- Mustang Mach-E First Edition: It used to be $59,300, now it is $58,300 (reduced by $1,000)
All these prices are listed before the $7,500 federal tax credit and are still available for Ford EV buyers.
The only variant of the Mustang Mach-E that has not seen a price change is the GT version of the electric car.
Ford confirmed the price change in its comments to Electrek-stating that they are adjusting prices to “maintain fully competitive” in this segment:
“Excellent value has always been the hallmark of the Mustang brand. In addition to excellent all-electric driving range and performance, we have also adjusted the price of Mustang Mach-E to remain fully competitive in the market with dynamic price changes.”
The Mustang Mach-E is expected to arrive at Ford dealerships in North America in the next few weeks.
The new price does make the Mustang Mach-E more competitive.
As a small electric SUV/crossover, Tesla Model Y is expected to become the closest competitor to Mach-E.
The latter offers more variants than Model Y, but the closest comparison is Mustang Mach-E Premium AWD and Model Y remote AWD.
After the price change, their prices are now roughly the same, although this is before the federal tax credit, Ford buyers can still use it, and Tesla buyers have used up.
After obtaining the credit, the price of Mach-E is much cheaper than Model Y, but Tesla still leads.
In addition, please be sure to note that the Mach-E price is the suggested manufacturer’s price, and the final price is negotiated between the buyer and the distributor.
There are reports that dealers have marked Mach-E significantly, but many people have also promised to stick to MSRP, despite the high early demand for this car.
You can check the price with your local dealer, but if they decide to increase the price, you should make sure that they know that many dealers have accepted the price of the Mustang Mach-E without the increase, and the reservation holder has been building a price list.
If your local dealer is causing you trouble, you can buy from another dealer, but your dealer may try to provide you with the best price.
FTC: We use profitable car affiliate links. More.
Subscribe to Electrek on YouTube to get exclusive videos and subscribe to podcasts.