Still from Ford’s “Finish Strong”.
In a new advertising campaign using actor Bryan Cranston, Ford urges Americans to comply with the Covid-19 agreement to save lives during the next pandemic.
The event is part of a company’s initiative called #FinishStrong, which includes a new commercial by film producer Peter Berg, and is run by “Breaking Bad”
Ford leaders said on Wednesday’s conference call that the company hopes to expand the Covid agreement during the final stages of the pandemic to prevent thousands of additional deaths when the vaccine is launched.
Ford Chief Communications Officer Mark Truby said: “We are entering a very critical period.” “Vaccines are imminent, but we have learned from healthcare experts that from now until we have adopted vaccines on a large scale. , Can save more than 50,000 American lives, and the type of numbers that will be used does make a difference.”
The advertisement features frontline workers and those affected by Covid, aiming to deliver a unified tone.
Truby said: “We know that Americans don’t want to be preached, and they don’t want to hear intimidation.” “The idea behind this is how can we put forward a positive message to arouse people’s humanity, patriotism, for each other The feeling of doing the right thing?”
The company collaborated on the spot with advertising agencies Wieden + Kennedy and Civic Entertainment Group. Ford used some slots exclusively for the race in early January, initially to promote F-150 trucks.
Ford Motor Company and the American Federation of Auto Workers have produced tens of millions of personal protective equipment during the pandemic, including 20 million face shields, 50,000 ventilators, 32,000 ventilators and 1.4 million dresses.