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For retailers, Halloween shock: actually happening



Scott Morris, co-owner of Morris Costumes, has been sleeping in the office for the past 50 days, but he has not complained.

His company sells Halloween costumes and decorations, and runs a Halloween express chain store. It has been racing to meet the needs of the holiday. At the beginning of this year, the holiday did not seem to happen as usual. Retailers who usually place orders between May and July are upset about whether people dress up and go out during the pandemic.

Morris said in an interview last week: “Then they all woke up in early August and said,̵

7;Oh my God, Halloween is coming.'”

Therefore, for this year’s surprisingly strong business (some twists and turns) began a crazy sprint. Morris said that clothing related to the coronavirus, such as hand sanitizers, disinfectant wipes and illustrations of the virus itself, are booming. In the first few months of the pandemic, people also dressed up as rolls of toilet paper to indicate excessive inventory of such items. The surge in e-commerce has caused Morris Costumes to send as many as 30,000 packages per day.

However, given that Hollywood is at a standstill most of the time, there are very few costumes associated with recent movies. Although the Internet is keen on “sexy hand sanitizer” clothing, Mr. Morris said that the “sexy clothing category” may have struggled the most in this unusual year.

He said: “Most people go to the bars to wear college students, I think many bars will be closed.”

When the pandemic began, the prospects for Halloween were as grim as the harvesters. Companies like Hershey cut the packaging of trick-or-treating candy and added some pop-up retailers to buy weird goods, waiting Get physical space. But in the past two months, many Americans have fallen into fictional fear in a very terrifying year. They are going all out to decorate decorations such as inflatable witches and hanging skeletons. As part of the wider consumption of household goods, they are snapping up costumes to celebrate Halloween safely. Many people regard it as the last before winter comes. An outdoor cheer.

Robert Berman, CEO of Rasta Imposta, said: “Halloween has become the last potential holiday that people can celebrate, whether it’s an outdoor activity under a heated terrace before Thanksgiving, or Trick or treat,” clothing seller.

“The whole family became refreshed because everyone was saying that we need Halloween and we need to give the children something,” added Mr. Berman, who works closely with the Halloween and Costume Association trade group.

The National Retail Federation, an industry organization, predicts that due to fewer Halloween parties and fewer haunted houses and troublemakers, consumer spending on Halloween this year will reach approximately $8 billion, down from $8.8 billion last year. However, people’s enthusiasm for clothing and accessories continues.

Mr. Morris said: “We sell more decorations and animation props than in the history of the company.” It dates back to 1965. He said that people “adorned more houses.”

Berman said that even people who renounce skills are buying new clothes for Facebook and Instagram, and their sales have increased. He compared this year’s pursuit of easy dressing to Halloween after the terrorist attacks on September 11, 2001. He said that although some customers have avoided clothing depicting images of the coronavirus itself, people have accepted clothing that reflects “the culture we face now.”

Berman said: “They are doing interesting things, such as disinfecting bottles or disinfectants.” “People will become toilet paper-you can be a whole roll of toilet paper, or a brown cardboard tube with a small piece of toilet paper on it.” He shared a photo of collective costumes, including two costumes and a third person dressed as feces.

Nevertheless, the popularity of clothing related to Covid-19 is still somewhat negligent.

Mr. Morris said: “The challenge of clothing is like the stock market because you have to buy products six or eight months before the holiday.” “You really don’t know what to sell. You just say yes. Hand sanitizer-I thought Yes, but we definitely sold out.”

Although traditional Halloween costumes such as witches, ghosts and Disney princesses are still on sale, many Americans are still buying and making homemade costumes that reflect 2020.

Jen Dibert of Silverdale, Washington, has handmade his daughter’s Halloween costumes every year for more than 20 years. However, as this year’s holidays approach, Ms. Debert, now 43, and her 26-year-old daughter, Savannah, worked hard to come up with a garment suitable for such a strange and turbulent moment.

Then the idea passed to Ms. Diebert.

She said: “This year is really a mess.” “Why don’t you dress up as 2020?”

Savannah will wear a scarf around her neck to symbolize the death of Judge Ruth Bader Ginsburg and the hat of “making America great again” to show Tribute to the upcoming election. She will wear a mullet wig and a mustache, and carry a plastic tiger to represent the popular Netflix show “Tiger King.”

Other actions include the huge papyrus bumblebee and wooden stick on her back, and the flames on her boots, representing the wildfires on the west coast. To symbolize this epidemic, she will wear a mask under her chin and carry a grocery basket full of grocery stores. What else? -Toilet paper rolls.

She will wear this costume to a Halloween party in a popular bar, hoping to win a costume competition there.

Ms. Diebert did not wear a mask in public because she said that she did not believe that the government had the right to tell individuals what to do. She hoped that the party would have the opportunity to let her daughter enjoy a night of joy after that. inside

Ms. Diebert said: “I hope it’s like another Halloween. That day is no different. This day is different from the rest of the year.” “I just want her to feel normal and have fun.”

Although Mr. Berman, like many other business owners, welcomes Halloween sales due to the current uncertainty, he pointed out that before the pandemic, 2020 will be a big fortune for the holiday and party industry.

Berman said: “This year will be Valentine’s Day, Friday, May 5th anniversary (Cinco de Mayo) is on “Taco Tuesday”, July 4th is a weekend,” Berman said. Halloween is on Saturday and the blue moon in summer time. Therefore, this is a crazy and perfect Saturday Halloween, and then Christmas and New Year’s Day also come on Friday or Saturday. For the party industry, this is a perfect, perfect, and perfect storm. “

He added: “2020 should be the greatest year ever, but the facts are different. So, are the products selling and are things better than before? Yes. Would it be better without Covid? Yes. “


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