Fitbit’s hardware is sturdy, but the software is what makes the company’s smart watches and trackers so great. For Google’s acquisition of Fitbit, this is one of the things we most look forward to. If the company’s investigation can be trusted, then a new, cheaper subscription tier may appear.
Folks in Android Central A survey was conducted from Fitbit, asking users to review “potential new service products.” From there, it outlines the current free Fitbit tier, which provides basic statistics such as steps, exercise tracking, sleep score, and health indicators. Then, of course, there is Fitbit Premium, a monthly subscription fee of $9.99 provides more data and options to manage your health.
Obviously, Fitbit is preparing to launch a third subscription level, which costs $2.99 per month. This is only a small part of the cost of the regular Premium plan, so the plan does not actually add a lot of additional data. It just provides users with other historical data of the information you can see in the free plan. Fitbit describes the potential new plan as:
With unlimited historical data, you can permanently view the past month, year̵7;s activity, sleep, stress and health indicators.
For now, the free Fitbit plan only allows access to your health and fitness data for the past 30 days (for some indicators, it only takes 7 days). The plan will allow users who only need this information to do so in a more affordable way.
According to the terms of the Fitbit acquisition, Google may not use Fitbit user data to sell or target ads. Therefore, Google is likely to switch to such accessible subscriptions to increase the income of long-term and new Fitbit users. It is worth noting that Fitbit only extended some advanced features to free users this month.
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