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Home / Technology / Facebook restructures the corporate structure into 3 core areas, restructures executives

Facebook restructures the corporate structure into 3 core areas, restructures executives



  Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg speaks during the F8 Facebook Developers Conference on May 1, 2018 in San Jose, California

Justin Sullivan / Getty Images


On Facebook, there is a massive shock.

The social networking giant is currently undergoing a massive restructuring by reorienting its executives and breaking the company down into three core areas. Recode has a great report with many important details and some Facebook managers share information on Twitter.

A Facebook spokesman confirmed the reorganization of Business Insider.

Facebook will now consist of three key areas: Family of Apps led by Chief Product Officer Chris Cox; New Platforms and Infrastructure under the direction of CTO Mike Schroepfer; and Central product services led by Vice President of Growth Javier Olivan.

The reorganization comes after a bloody year for Facebook. The company has been plagued by headlines about its abuse in spreading Russian propaganda and disinformation, and more recently the Cambridge Analytica scandal has sparked fears about security and privacy.

Three Big New Categories

Facebook itself, Instagram, WhatsApp and Messenger all fall into the first category – they are the main consumer smartphone apps Facebook offers. Following the departure of WhatsApp co-founder Jan Koum, Chris Daniels takes over the encrypted messaging app and Stan Chudnovsky now leads Messenger.

The second category is one of the more experimental things Facebook is working on. Andrew Bosworth heads AR and VR. Jerome Pesenti is responsible for AI. And David Marcus, the former head of Messenger, takes over the leadership of a newly announced Blockchain unit.

After all, centralized product services are one of the core features that drives the business: ads; analytics; Integrity, growth, product management. These three sections are led by Mark Rabkin, Alex Schultz and Naomi Gleit.

Facebook complements its board of directors with a private equity manager, Cranemere CEO Jeff Zients.

Facebook's Apology Tour

CEO Mark Zuckerberg has been on an apology trip in recent months and appeared before the US Congress to discuss the company's shortcomings and promise to have a "broader view" of the company's responsibilities.

But Facebook is also trying to move the conversation forward, and at its F8 conference last week, the company has made it clear that it does not intend to give up announcing new products and features while fixing bugs of the past.

This story is developing …


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