Facebook said it compares profile pictures with millions of other users, but there was no specific number. It also has not revealed how it chooses which accounts to compare. In addition, "millions" is still a tiny fraction of the 2 billion users on the site. In the event that it finds counterfeits, it does not always punish the right person ̵
In addition to comparing profile pictures Compared to a small number of users, Facebook is reported to only review new accounts created since the feature was launched, as it would take too much power to compare billions of profile photos. Considering that the problem of the social network with fake accounts, which it calls "unwanted", has been going on for years, the technology will not be able to completely solve the problem as it is.
The company estimates there were 87 million unwanted users during the past quarter. That's almost five times as many as the 18 million fake websites on the site in 2016. These fakes were related to Russia's efforts to most influence recent presidential elections – The Russian Internet research agency "Troll Farm" has apparently been fake on social networks Americans like Facebook founded to spread anti-Clinton feelings.
Even Senator Christopher A. Coons fell victim to a Facebook scam with many Russian friends that copied his name, photos, and info. He brought the problem to Mark Zuckerberg when the Facebook boss appeared before the Senate to answer questions about the Cambridge Analytica fiasco. When asked why Facebook is "shifting the burden on users to report inappropriate content and ensure that it is mined," Zuckerberg replied: "… it's clear that this is an area … us need to do a lot better Over time, we will increasingly focus on a method that focuses more of this content on the AI tools we develop. "