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Home / World / Facebook employees are troubled by Chinese ads portraying happy Muslims in Xinjiang

Facebook employees are troubled by Chinese ads portraying happy Muslims in Xinjiang



Hong Kong — Facebook Inc. is blocked in China, but Beijing is the main user of the platform, which sometimes spreads its political opinions to hundreds of millions of people overseas through advertising.

Now, some Facebook employees have raised concerns about internal message boards and other employee discussions that the company is being used as a channel for national propaganda, and emphasized sponsored posts from Chinese organizations that are designed to show that the Muslim minority Uyghur The tribe is thriving in Xinjiang, China, according to people familiar with the matter.

The governments of the United States and some European countries say that Beijing is carrying out genocide of Uyghurs on the grounds that the campaign includes political indoctrination, mass detention and forced sterilization.

People familiar with the matter said that Facebook has not yet decided whether to take action on these issues. A person familiar with the matter said that the company is observing how the United Nations and other international organizations respond to the situation in Xinjiang. The United Nations this week called on companies operating in Xinjiang to conduct “meaningful human rights due diligence”

; on their operations.

A Facebook spokesperson said that Beijing’s advertisements about Xinjiang do not violate current policies, as long as advertisers abide by Facebook’s rules when purchasing advertisements. He said that the company is monitoring reports on the situation in Xinjiang “to help inform us of our attitude and due diligence on this issue.”


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