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Epic will repay the class action loot box settlement in in-game currency



What... what are you doing with that hammer?
enlarge / What… what are you doing with that hammer?

Epic will resolve a class action lawsuit over its use of random loot boxes Fort night“Save the world”

; mode, only need to pay the affected players game currency. Rocket League Players who previously purchased loot boxes in the game will also receive in-game payment.

Although Epic never provided loot boxes Fort nightIn the “Battle Royale” mode, “Save the World” players can buy “Raised Camels” full of random items until the beginning of 2019 (the international community has expressed strong opinions on the random loot box business and its similarity to gambling protest).Soon after the end of the practice, Epic faced a class action lawsuit accusing it of “psychological manipulation[d] Its young players think they will be “lucky.” ”

According to the proposed settlement of the lawsuit (Epic said it has received preliminary approval), all players who buy loot camels at any time will receive 1,000 V-Bucks (worth about $8).Even in the process of resolving the US lawsuit, Epic said that the deal applies to all Fort night Global players.

Rocket League If a player purchases a random event box or game key before Epic stops providing the game to them in October 2019, they will also receive 1,000 points (worth approximately US$9.10) Rocket League Developer Psyonix). Players of these two games can claim benefits without taking any action, which will appear in their accounts in the next few days.

Marketing bargaining?

The epic is estimated to be about 6.5 million Fort night Players and 2.9 million Rocket League According to The Verge, players will receive automatic virtual currency payments. This shows that, as part of the settlement agreement, the preliminary valuation of digital incentive payments exceeds $78.3 million.

However, the actual cost Epic paid for the gift may end up being much lower. The direct cost of distributing pure virtual currency to Epic is extremely low, and only constitutes an indirect cost in a certain sense, because it can replace the virtual currency that players would have bought. Some negligent players will not use their digital windfall at all, while others will not spend any extra money in the game.

In a sense, digital gifts can even be seen as an effective promotional activity that can attract players to return to the game field and create potential for them, making it possible for them to spend more on other microtransactions in the future. In this sense, the settlement is somewhat reminiscent of the Nintendo price fixing case in which the company settled with the prosecutor in 1991. The spending there is in the form of a $5 coupon, which can only be cashed out by purchasing other Nintendo products (a means of marketing). Nintendo may regret that it did not make its own recommendations.

In addition to virtual currency, Epic will also provide up to 26.5 million US dollars in cash and other benefits to its headquarters in the United States. Fort night with Rocket League These cash payments (up to $50 per claimant) only apply to players who have submitted a valid claim form, who determine that they believe their purchase constitutes “consumer fraud” or breach of contract.Bought a loot box [their] Their own money and without parental permission”, if they file a claim, they will also be eligible for a cash refund of up to $50.

Epic wrote in a tweet today announcing this move: “We believe that players should know in advance the price they will pay when making in-game purchases.” “That’s why today we only provide X-ray camels to show you content. Then buy them in “Save the World”.” (and similar transparent blueprints Rocket League).

Although some European countries have banned loot boxes as a form of illegal gambling, after gaining some momentum in 2018 and 2019, legislative efforts to regulate the behavior of certain US states (and the US Senate) have basically stalled Up.




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