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The busiest shopping day of the year has been reduced for a while, but is the COVID-1

9 pandemic finally over?

USA Today

Air fryer and large electrical appliances are the main content of Black Friday sales. However, during the COVID-19 pandemic, it may be difficult for them to find them this holiday season.

During the global health crisis, the demand for items from laptops to freezers has surged, which has moved most of work, school, and other aspects of daily life to American homes. This sometimes leads to overwhelmed supply chains and empty shelves.

Therefore, experts say that if you encounter the gadget you have been looking for, you may want to buy it immediately to ensure that you can hide it in time.

Deloitte’s Rod Sides said: “If you find it, now may be the right time to get it, because… it will be more scarce than we have seen in the past.”

During the holiday season, when shoppers scramble to buy gifts and transactions, it is difficult to find certain products. However, “there may even be more during the holidays affected by Covid”, said Karl Haller, head of the Competence Consumer Center of IBM Global Business Services and a retail industry expert.

Want an instant pot?You may want to buy now

Some retail experts are optimistic that the goods will be widely used.

Jonathan Gold of the National Retail Federation said that the entanglement in the supply chain has been basically resolved, and he expects retailers to have sufficient inventory during the Christmas period.

He said: “I think most product shortages are due to the early cycle of the year.” With the opening of factories around the world, “Retailers will be in good shape when it comes to holiday goods.”

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But others are more cautious.

Haller said that sometimes it is difficult to find high-demand items such as personal computers and Chromebooks. Also, if you are looking for a big item like a new car, you may not be able to get the specific model you want right away.

Shoppers who wait too long to purchase some of the smaller kitchen appliances may also be in trouble.

“According to current consumer demand, we may be short of some major products by the end of the holiday.” Ben Gadbois, president and chief executive officer of Corelle Brands, a maker of ready-to-eat pots, said without designating items that might be more difficult to find.

Gadbois said that this year, as people cook more and eat less, Corelle has “very strong” demand for its various brands, including Pyrex and Instant Brands.

Refrigerators and freezers are in high demand

When shoppers can find larger appliances, they will also fly out the door.

According to data from the Association of Home Appliance Manufacturers, shipments of major home appliances from factories and warehouses to retail and construction markets this quarter increased by 14.1% compared to the same period last year.

Shipments of dehumidifiers increased by 24.8%, shipments of microwave ovens increased by 26%, and the number of freezers increased by 101.3%. Shipments of gas stoves and washing machines have also increased.

The company’s senior vice president John Taylor said that in LG Electronics America, this year’s best-selling products include washing machines, refrigerators, stoves and dishwashers, and purifiers, as well as “anything that helps improve indoor air quality and Goods for the quality of household life”. Chairman.

He added: “There are some shortages throughout the industry, and we hope they will continue into the holiday season.”

LG said that if there is a shortage, its supply pipeline will not be the source of the problem. Taylor said: “As far as we are concerned, it all depends on demand, which is unprecedented.”

A variety of factors help, including the booming housing market that is prompting buyers to purchase new equipment. He said that people who desire to rest at home are also “using their appliances more and more, and more often replacing washing machines or refrigerators that are 10 or 20 years old.”

Taylor said that perhaps the biggest driving force is shoppers wanting to upgrade their equipment to meet current concerns. People want to buy larger freezers to store food, or they are looking for other disinfection functions of washing machines to improve cleanliness during the global health crisis.

Taylor said that as the summer vacation, dining out and concerts due to the pandemic decrease, some of the income from these activities will also be used for home decoration.

Taylor said that as a result, the number of home appliance transactions offered by retailers may be reduced because discounts are not required to attract shoppers.

Televisions and computers have also been difficult to stock. In the spring, many Americans began to work remotely or attend classes to help slow the spread of the coronavirus, and laptops and monitors were sold out. In summer, TV sales are particularly active with the steady broadcast of returning movies and other entertainment programs.

Taylor said that even if there is no specific model of LG laptop, “consumers will have a variety of options. We are doing everything we can to ensure that the pipeline is full… Our factory is working overtime.”

With toys, don’t delay

Toy Association spokesperson Adrian Appel said that although current toys are always in danger of being sold out during the holidays, the demand for gadgets and gadgets has increased to entertain children trapped at home, which may be Make this year especially tricky.

She said: “If the child’s wish list has essential toys, we always advise parents to shop early.” She added, “In the past few months, the demand has definitely increased.”

‘We will have stock’

However, some retailers said they do not have to worry about leaving empty-handed this holiday season.

Mark Breitbard, president of the Gap brand, said that this year has brought a “comprehensive challenge” and that some seasonal products are indeed coming late. But long-term partnerships with suppliers and a strong supply chain “enable us to respond well”

In an interview with USA Today, he said: “We definitely have been disturbed. But, “We will have inventory. “

Follow Charisse Jones on Twitter @charissejones

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